Plezi vs Upland Adestra Comparison

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Plezi

Marketing Automation Software

4.6 5 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Upland Adestra

Marketing Automation Software

5 1 user ratings

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Overview

Description	Plezi is a software for B2B automation. It helps companies with inbound marketing by assessing their goals and interests. It pushes content automatically which is effective and relevant. Plezi further understands the market as a whole and attracts larger traffic to the company's websites. Furthermore, it provides support leads that accelerate sending of the correct content at the appropriate time. Plezi also improves the buying cycle by providing enhanced monitoring of the lead lifecycle. Also, it synchronises the data of a company with its CRM. It helps companies by guiding them on publishing, automating and promoting each and every piece of content. Plezi analyses the industrial status and further shows the steps to take in order to produce and deliver outstanding content. It has features that provide automated workflow instead of obsolete manual workflow. This helps to find lead actions online in real-time hence enabling data to send content most appropriate accordingly. Read more	Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 71% Momentum 65% Popularity 79%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 65% Momentum 63% Popularity 74%
SaaSworthy Awards	Not Available	# 8 Fastest Growing

Features

Total Features	9 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business	Large Enterprises Medium Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.6/5 5 user ratings	5/5 1 user ratings
Rating Distribution	Excellent 60% Very Good 40% Average 0% Poor 0% Terrible 0%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
User Sentiments	Not Available	Excellent Customer Support, Robust Email Marketing Features, Easy to Use Interface, Powerful Automation Capabilities Complex Segmentation/Filtering, Outdated UI/UX, Limited Integrations, Reporting Limitations
Review Summary	Not Available	Overall, users have lauded Upland Adestra's user-friendly interface, comprehensive marketing automation capabilities, and exceptional customer support. Reviewers appreciate its drag-and-drop email builder, automated workflows, and in-depth reporting features. Many have noted improved campaign performance, increased lead generation, and streamlined marketing processes. However, some users have mentioned occasional glitches and a learning curve for new users. The positive sentiment towards Upland Adestra's ease of use, feature-rich platform, and responsive support indicates its strong reputation among users.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Plus Others Star Others Enterprise Custom	Upland Adestra Custom
	View Detailed Pricing	View Detailed Pricing

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