Supermetrics |
| Description | Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more | Windsor.ai is a marketing attribution software, developed specifically for marketing professionals and enterprises that is utilized to optimize return on investment using the power of Artificial Intelligence. It lets users incorporate all of their marketing data and run advanced marketing attribution models into one place, depending upon their entire customer journey. Windsor.ai enables users to analyze customer journeys to measure business conversions. Moreover, it comprises a data driving marketing feature which allows marketers to create revenue-based decisions promptly. This tool incorporates HubSpot, stripe, Magento, Jira, and much more. Medium and large-scale performance marketers who desire to obtain insights and drive additional performance use the Windsor.ai software. Overall, it is a responsive and API-first product with promising features of collecting, which is spent on various platforms. The flexibility to add any manual expenditure makes it an excellent product. Users can customize the dashboard to suit their analytic needs. The attribution modeling feature enables users to track the result back to the right marketing source, and allows purposeful data science decision making. Read more |
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Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization |
Extensive Integrations, Excellent Customer Support, Marketing Attribution Capabilities, Data Visualization and Reporting Occasional Technical Issues, User Interface Complexity, Limited Account Connections, Lack of Native Power BI Connector |
| Review Summary |
Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users. |
Windsor.ai is generally well-received by users, earning praise for its user-friendly interface, actionable insights, and ability to track marketing performance across various channels. Reviewers highlight the platform's effectiveness in helping businesses understand customer behavior and optimize marketing campaigns. Additionally, Windsor.ai's integrations with popular marketing tools and its custom reporting capabilities are seen as valuable features. However, some users have reported occasional technical glitches and limited customization options, suggesting that there is room for improvement in these areas. |
| Read All User Reviews | Read All User Reviews |
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Pathmatics Custom |
Free Free Basic $99.00 $99.00 per month Standard $199.00 $199.00 per month Professional $499.00 $499.00 per month Enterprise and Agencies Custom |
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| Company Details | Located in: Santa Monica, California | Located in: Zurich, Switzerland |
| Contact Details |
(424)625-8512 https://sensortower.com/product/digital-advertising/pathmatics |
+41(0) 44 523 6060 |
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