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Overview

Description Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more Tracxn is an intuitive research partner that helps investors track startups and private companies spread across multiple countries. Investors get to track over 1.4 million entities belonging to different sectors, sub-sectors, industries, geographies, networks and affiliations globally. The platform helps users to discover new deals by searching over 1800+ company feeds, besides connecting with them in an instant. Also, Tracxn comes loaded with a variety of data sets that users can consider to find the best companies to deal with. These data sets include funding rounds, IPOs, Cap Tables, financial statements, mergers and acquisitions, startup ecosystem events, employee count and growth, founders, directors and partners. In-depth reports offered by Tracxn covers multiple feeds, countries and business models alike. Other essential features include API support, inbuilt CRM tool, personalised dashboard builder, sourcing boards and more. A dedicated support team is available from 3:30 AM GMT to 9:30 PM GMT providing relevant support. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.

Technical Details

Organization Types Supported
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • NA
  • Available

Reviews & Ratings

User Rating
4.5/5 176 user ratings
3.9/5 26 user ratings
Rating Distribution
  • Excellent

    59.7%
  • Very Good

    31.3%
  • Average

    8%
  • Poor

    1.1%
  • Terrible

    0%
  • Excellent

    50%
  • Very Good

    23.1%
  • Average

    7.7%
  • Poor

    0%
  • Terrible

    19.2%
User Sentiments

    Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data

    Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization

    Not Available
Review Summary

Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users.

Not Available
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Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Pathmatics Custom

Lite Free

Premium Custom

 
View Detailed Pricing
View Detailed Pricing

Screenshots & Videos

Screenshots Programmatic Ads
+ 1 More
Not Available
Videos Video Thumbnail
+ 1 More
Video Thumbnail

Vendor information

Company Details Located in: Santa Monica, California Located in: Bangalore, India
Contact Details

(424)625-8512

https://sensortower.com/product/digital-advertising/pathmatics

Not available

https://tracxn.com/

Social Media Handles

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