Amperity |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more | Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more |
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| SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
6 Features
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4 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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| User Sentiments |
Powerful Segmentation, Excellent Customer Support, Campaign Automation, User Friendly Interface Occasional System Slowness, Limited Real-Time Data, Complex Initial Integration, Lack of Flexibility for Customization |
Campaign Builder, Ease of Use, Personalization Capabilities, Extensive Integrations Technical Complexity for Setup and Configuration, Occasional Bugs and Errors, Inadequate Documentation, Analytics and Reporting Limitations |
| Review Summary |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
User reviews of Acquia Customer Data Platform highlight its strengths in personalization and data analytics, with users praising its ability to create targeted campaigns and present data effectively. However, some users expressed concerns about its pricing, particularly for mid-market clients. Acquia's CDP also faces challenges with cross-channel integration, and a steep learning curve for more complex features. Overall, reviews suggest a powerful tool with great potential but requiring careful consideration of implementation and support needs. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Optimove Custom Plan Custom |
Acquia Marketing Cloud Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 7 More
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Not Available |
| Videos |
+ 2 More
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| Company Details | Located in: New York, New York Founded in: 2009 | Located in: Boston, Massachusetts Founded in: 2007 |
| Contact Details |
1-888-235-5604 |
888-922-7842 |
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