Ontraport vs Zoho Marketing Automation Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ontraport

Marketing Automation Software

4.5 904 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Marketing Automation

Marketing Automation Software

2 1 user ratings

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Overview

Description	Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the buying cycle, resulting in faster growth while freeing business owners and teams to deliver more customer value. Ontraport’s complete marketing, sales, and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Agencies, consultants and service providers, coaches and advisors, and professional service providers trust Ontraport to achieve more growth with less work. Read more	Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation. Read more
Pricing Options	Free Trial Available Starts at $24.0.	Free Trial Available Starts at $14.0.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 65% Popularity 85%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 64% Momentum 71% Popularity 77%
SaaSworthy Awards	# 19 Fastest Growing # 7 Most Popular	Not Available

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 904 user ratings	2/5 1 user ratings
Rating Distribution	Excellent 74.4% Very Good 13.8% Average 7.1% Poor 0.4% Terrible 4.2%	Excellent 0% Very Good 0% Average 0% Poor 100% Terrible 0%
User Sentiments	Excellent Customer Support, Comprehensive Marketing Automation, Extensive Integrations, User Friendly Interface Occasional Software Glitches, Limited Email Template Customizability, Steep Learning Curve, Slow Loading Times	Marketing Automation Capabilities, Email Marketing Features, Ease of Use, Extensive Integrations Occasional Software Glitches, Steep Learning Curve, Limited Customization Options, Customer Support Issues
Review Summary	Overall, users commend the software's user-friendly interface, lead generation and email marketing capabilities, customer support, and automation features. However, some users express concerns regarding the cost, occasional glitches and bugs, limited customization options, and challenges with data migration and reporting. They suggest improvements in onboarding and user training, as well as enhanced integration options.	User reviews highlight Zoho Marketing Automation as a powerful tool for automating marketing campaigns and improving customer engagement. Users praise its intuitive interface, seamless integration with other Zoho apps, and ability to create personalized campaigns. However, some users find the learning curve steep and the customization options overwhelming. Additionally, concerns about technical complexity, limited features, and occasional bugs and errors are voiced. While Zoho's customer support is generally considered good, some users report slow response times or difficulty finding solutions. Overall, Zoho Marketing Automation offers a comprehensive suite of tools for automating marketing processes, but users should be aware of potential challenges regarding technical complexity, customization, and support.
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Pricing

Pricing Options	Free Trial Available Starts at $24.0.	Free Trial Available Starts at $14.0.
Pricing Plans Monthly Plans Annual Plans	Basic $24.00 $29.00 per month Plus $83.00 $99.00 per month Pro $124.00 $149.00 per month Enterprise $249.00 $299.00 per month	Standard $14.00 $19.00 per month Professional $22.00 $29.00 per month Enterprise $44.00 $59.00 per month
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