mParticle vs ZEPIC Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

mParticle

Customer Data Platform (CDP)

4.5 38 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ZEPIC

Customer Data Platform (CDP)

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Overview

Description

mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more

ZEPIC’s AI-powered customer engagement platform revolutionizes how businesses connect with their audience. It combines data unification, omni-channel outreach, and advanced automation to empower marketers with smarter, faster tools. Its built-in CDP integrates data from over 50 tools, creating a complete 360-degree view of each customer. Zenie, ZEPIC’s AI engine, transforms fragmented data into actionable insights to uncover hidden segments, predict customer needs, and deliver personalized customer journeys. Marketers can design and launch multi-channel campaigns across email, WhatsApp, and more, crafting tailored messages that resonate. Its intuitive team inbox consolidates customer interactions, enabling seamless real-time conversations and a focus on high-intent leads, improving conversions. With robust analytics and reporting, ZEPIC’s dashboards and flow reports offer live performance tracking, allowing marketers to optimize campaigns dynamically. Whether it’s managing workflows or scaling personalized engagement, ZEPIC simplifies the complex, giving teams the freedom to focus on creativity and growth. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Available
Starts at $99.0. Offers Free-forever plan.

SW Score & Breakdown

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

85%
Momentum

63%
Popularity

83%

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

69%
Popularity

70%

Features

Total Features	10 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 7 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.5/5 38 user ratings	Not Available
Rating Distribution	Excellent 52.6% Very Good 47.4% Average 0% Poor 0% Terrible 0%	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $99.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	mParticle Custom	Starter Free Growth $99.00 $119.00 per month Pro $152.00 $183.00 per month
	View Detailed Pricing	View Detailed Pricing

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