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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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Description | mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more | Ascent360 is a customer database suite that seamlessly incorporates various data sources to build an extensive 360-degree view of user's customers, enabling the user to build and implement highly targeted marketing campaigns. This software partners with B2C marketers to make today's increasingly complicated data vault easier and allows them to create an authentic relationship with customers and perspectives. Ascent360 software comprises the drag and drops segmentation feature, which puts the power back in the hands of the promoters for marketers. It allows them to list a creation and campaign deployment in a matter of seconds. Predictive models and customer analytics that include RFM, prospective customer’s ratio, and lifetime spend are then derived to assist the marketing strategies of the users. The Ascent360 customer data platform builds a single source of truth from the user's granary data sources. They additionally offer marketing guidance to enhance successful revenue-generating campaigns that improve engagement and increase lifetime value. It additionally offers GDPR compliance, data enrichment, and data orchestration along with behavior tracking. Ascent360 software follows the subscription-based pricing strategy. Read more |
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SW Score & Breakdown |
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
10 Features
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8 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Multi-step Marketing
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API Support |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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mParticle Custom |
Ascent360 Custom |
View Detailed Pricing
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View Detailed Pricing
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Videos |
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Company Details | Located in: New York, New York Founded in: 2012 | Located in: Golden, Colorado Founded in: 2013 |
Contact Details |
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Not available |
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