Maropost vs Platformly Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Maropost

Marketing Automation Software

3.8 251 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Platformly

Marketing Automation Software

4.8 279 user ratings

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Overview

Description	Maropost is a smart multi-channel automation platform that offers the tools and staff to assist marketers in personalizing their messages, segmenting their consumers, and ensuring email delivery to inboxes. It enables you to send SMS messages, emails, mobile alerts, and unique discount codes, then put your campaigns and content on autopilot to offer an exceptional customer experience at every step of the customer lifecycle. Maropost offers spam checker, deliverability score, and other advanced deliverability technologies to help you increase your inbox rates before you send a message along with thorough reporting tools that make inbox monitoring easier. To enhance conversions and open rates, you can send messages based on prior interaction utilizing time and date, as well as CTAs, offers, and varied visuals. With data-driven email marketing, you can increase email engagement. From dynamic email personalisation to send-time optimization, the platform makes sure your emails don't only get in the inbox, but also produce results for your company. Additionally, you can convert anonymous site visitors into contacts and clients with ease using the Macropost platform. Read more	Platformly is a marketing automation and business management solution that helps organizations capture and nurture individual leads, understand customers’ journey and generate revenue. The in-built business dashboard within the particular, helps users receive real-time insights into their business data, enabling them to make smarter business decisions in the long run. The link tracking feature provides an additional advantage to understand customer behaviors. Besides, a lead scoring system within the particular, offers absolute flexibility to the sales teams approving greater business. Platformly, helps organizations segregate valuable leads in less time. Through email marketing, they can send the right message at the right time to the right individual. Drag and drop enabled marketing automation feature within the software, helps organizations automate their client engagement levels, including factors like sending welcome emails, text messages, birthday coupons etc. Moreover, it supports seamless integration with multiple useful applications like Zapier, SERPed.net, JotForm, Google Analytics increasing the overall flexibility and adaptability. Read more
Pricing Options	Free Trial Available Starts at $251.0.	Free Trial Available Starts at $40.83. Offers Free-forever plan.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 84% Momentum 62% Popularity 79%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 83% Momentum 61% Popularity 77%
SaaSworthy Awards	# 19 Highly Rated # 20 Highly Rated	Not Available

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	3.8/5 251 user ratings	4.8/5 279 user ratings
Rating Distribution	Excellent 47.4% Very Good 22.3% Average 10% Poor 2% Terrible 18.3%	Excellent 76% Very Good 23.7% Average 0.4% Poor 0% Terrible 0%
User Sentiments	Excellent Email Deliverability, Exceptional Customer Support, User-Friendly Interface, Advanced Automation Features Occasional Technical Issues, Confusing Journey Builder Interface, Limited Reporting Capabilities, Outdated User Interface	Excellent Customer Support, Robust Marketing Automation, Affordable Pricing, Extensive Integrations Landing Page Builder Needs Improvement, Steep Learning Curve, Email Builder Needs Improvement, Limited Template Options
Review Summary	Overall, Maropost Marketing Cloud receives mixed feedback from user reviews. Praised features include its comprehensive set of marketing automation tools, email marketing capabilities, and robust reporting and analytics functions. However, common criticisms center around its complex user interface, occasional technical glitches, and a perceived lack of customer support responsiveness. Users also express varying opinions on the pricing structure, with some finding it reasonable and others deeming it expensive. These reviews suggest that Maropost Marketing Cloud might be suitable for businesses seeking a feature-rich marketing automation solution but may require additional improvements in usability and customer support.	Overall, Platformly receives mixed reviews from users. While some appreciate its ease of use, flexibility, and ability to streamline processes, others criticize its lack of advanced features, occasional bugs, and limited customer support. Common complaints include difficulty with customization, lack of integrations, and inadequate documentation. Users also express concerns regarding pricing and suggest exploring alternatives that offer more comprehensive features and better support.
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Pricing

Pricing Options	Free Trial Available Starts at $251.0.	Free Trial Available Starts at $40.83. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Essentials $251.00 $251.00 per month Professional $764.00 $764.00 per month Enterprise $1,529.00 $1,529.00 per month	Starter Free Growth $40.83 $49.00 per month Unlimited $82.50 $99.00 per month
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Alternatives

	Marsello 4.6 33 ratings Maropost Vs Marsello SmartrMail 4.8 49 ratings MailBot MarketingPlatform 5 3 ratings TheConvertWay Maropost Vs TheConvertWay	Zoho Marketing Automation 2 1 ratings Platformly Vs Zoho Marketing Automation LeadBI 4.7 3 ratings Platformly Vs LeadBI Webmecanik Automation 4.9 13 ratings Platformly Vs Webmecanik Automation Ackwire Platformly Vs Ackwire Leadcamp 4 5 ratings
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