MarketPlan vs Captavi Comparison

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MarketPlan

Marketing Automation Software

4.4 51 user ratings

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Captavi

Marketing Automation Software

4.7 30 user ratings

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Overview

Description

MarketPlan makes it easier to plan, execute, analyze and optimize your marketing strategies and funnels. Give your whole campaign home on Marketplan's canvas. Connect every part of your marketing to one easy-to-use, live updating, dynamic map, and stop juggling marketing apps. Keep your team all on the same page (literally). Assign tasks, create comments, chat and send files, get progress notifications, and update to-do's on the Kanban, all without leaving the app. Never undersell or overspend on your marketing again. Read more

Captavi Platform helps companies cross the great divide between casual buyers and loyal customers by converting leads and referrals with ongoing personalized dialogue and value-based information delivery across multiple channels: web, mobile, email, tradeshow kiosks, and tablets. SaaS 5-in-1 integrated online marketing platform with SaaS CMS (Web Content Management System), Mobile Web App Development, CRM, Email Marketing System, and Online Event Registration. Read more

Pricing Options

Free Trial Not Available
Starts at $16.42. Offers Free-forever plan.

Free Trial Not Available
Starts at $175.00.

SW Score & Breakdown

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

78%
Reviews

79%
Momentum

66%
Popularity

72%

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

95%
Reviews

75%
Momentum

60%
Popularity

72%

Features

Total Features	4 Features	8 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 1 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less

Technical Details

Organization Types Supported	Individuals Large Enterprises Medium Business Small Business	Individuals Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.4/5 51 user ratings	4.7/5 30 user ratings
Rating Distribution	Excellent 58.8% Very Good 33.3% Average 3.9% Poor 0% Terrible 3.9%	Excellent 80% Very Good 13.3% Average 6.7% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Starts at $16.42. Offers Free-forever plan.	Free Trial Not Available Starts at $175.00.
Pricing Plans Monthly Plans Annual Plans	Solo Free Basic $16.42 $19.00 per month Pro $83.08 $97.00 per month Agency $247.92 $297.00 per month	Starter $175.00 $175.00 per month Growth $240.00 $240.00 per month Power $495.00 $495.00 per month Enterprise $695.00 $695.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All MarketPlan Alternatives	View All Captavi Alternatives