Adobe Marketo Engage vs Vbout Comparison

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,618 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Vbout

Marketing Automation Software

4.8 28 user ratings

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Overview

Description	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more	Vbout is an advanced multi-channel marketing automation solution, ideally suited to all types of enterprises for collecting potential leads and converting them into loyal clients. It provides tools for social media management, email marketing, landing page creation, progressive user profiling, and customer experience building. With Vbout, users get completely customizable features that can be personalized according to personal needs and requirements. It enables lead scoring, ROI tracking, channel management, and campaign segmentation. You can also organize and manage email drip campaigns, and landing pages with Vbout. Lead nurturing and website visitor tracking are also some of the options that are available with this software. You get a super easy and intuitive platform along with unparalleled and personalized support for the best user experience with Vbout. Users can profile their leads, segment their audience, and manage their lists easily with Vbout. It also helps in managing all of your social media platforms and in gaining insightful analytics to improve the progress and growth of your brand. You get a free demo, 24* live support and a quotation based pricing plan with this software. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $45.0. Offers Free-forever and Custom plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 63% Popularity 86%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 77% Momentum 64% Popularity 80%
SaaSworthy Awards	# 2 Most Worthy # 2 Fastest Growing	# 11 Fastest Growing # 18 Most Popular

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 3,618 user ratings	4.8/5 28 user ratings
Rating Distribution	Excellent 43.5% Very Good 42.6% Average 9.4% Poor 2.8% Terrible 1.7%	Excellent 78.6% Very Good 17.9% Average 3.6% Poor 0% Terrible 0%
User Sentiments	Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors	Comprehensive Marketing Automation, Excellent Customer Support, Ease of Use, Extensive Integrations Landing Page Builder UI/UX, Limited Social Media Features, Email Template Options, Dated User Interface
Review Summary	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.	Users praise Vbout for its user-friendly interface, ease of use, and ability to save time and improve efficiency. They appreciate the customizable dashboards, reporting capabilities, and integration with other systems. Additionally, many reviewers highlight the excellent customer support and onboarding process. Some users mention occasional bugs or glitches, but most agree that the pros outweigh the cons. Overall, Vbout is a well-received SaaS solution that users find valuable for data visualization and analysis.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $45.0. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Growth Custom Select Custom Prime Custom Ultimate Custom	Free (Businesses) Free Starter (Businesses) $45.00 $50.00 per month Professional (Businesses) $90.00 $100.00 per month Enterprise (Businesses) Custom Agency $180.00 $200.00 per month
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Alternatives

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	View All Adobe Marketo Engage Alternatives	View All Vbout Alternatives