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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more | Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring. Read more |
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| SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 2 Most Worthy # 2 Fastest Growing | # 8 Fastest Growing |
| Total Features |
10 Features
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9 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors |
Excellent Customer Support, Robust Email Marketing Features, Easy to Use Interface, Powerful Automation Capabilities Complex Segmentation/Filtering, Outdated UI/UX, Limited Integrations, Reporting Limitations |
| Review Summary |
Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors. |
Overall, users have lauded Upland Adestra's user-friendly interface, comprehensive marketing automation capabilities, and exceptional customer support. Reviewers appreciate its drag-and-drop email builder, automated workflows, and in-depth reporting features. Many have noted improved campaign performance, increased lead generation, and streamlined marketing processes. However, some users have mentioned occasional glitches and a learning curve for new users. The positive sentiment towards Upland Adestra's ease of use, feature-rich platform, and responsive support indicates its strong reputation among users. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Growth Custom Select Custom Prime Custom Ultimate Custom |
Upland Adestra Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 4 More
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| Videos |
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| Company Details | Located in: San Jose, CA Founded in: 2006 | Located in: Austin, Texas |
| Contact Details |
+1 877-270-6586 https://business.adobe.com/products/marketo/adobe-marketo.html |
78701-3788 |
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