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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more | Introducing the Grower Platform - the solution that will revolutionize the way they approach marketing. This all-in-one AI-driven platform is designed specifically for the professional marketer, providing a comprehensive toolkit to streamline campaigns, unlock actionable insights, and maximize ROI. Gone are the days of juggling multiple tools and platforms to achieve their marketing goals. With Grower, they can say goodbye to the hassles of switching between different systems. This cutting-edge technology offers seamless integration, providing them with a one-stop shop for all their marketing needs. But it's not just about convenience. The Grower Platform is fueled by the power of AI, giving it the edge it needs to stay ahead in today's competitive market. These intelligent algorithms analyze data in real-time, allowing them to make data-driven decisions with precision and confidence. At Grower, they believe that success lies in synergy. That's why this platform combines the best of both worlds - the efficiency of automated processes and the creativity of human intelligence. So, they can focus on what they do best crafting compelling campaigns that capture the hearts and minds of their audience. But don't just take this word for it. Let the numbers speak for themselves. These clients have reported a significant growth in their ROI since implementing the Grower Platform. Plus, this user-friendly interface and intuitive design make it easy to navigate even for the most tech-challenged individuals. Read more |
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| SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 2 Most Worthy # 2 Fastest Growing |
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| Total Features |
10 Features
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5 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Rating |
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| Rating Distribution |
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| User Sentiments |
Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors |
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| Review Summary |
Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors. |
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| Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Growth Custom Select Custom Prime Custom Ultimate Custom |
Starter $135.00 $135.00 per month Scaler $750.00 $750.00 per month Enterprise Custom Agencies Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 4 More
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| Videos |
+ 1 More
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| Company Details | Located in: San Jose, CA Founded in: 2006 | Located in: Dublin, Ireland |
| Contact Details |
+1 877-270-6586 https://business.adobe.com/products/marketo/adobe-marketo.html |
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