ActiveCampaign |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more | Introducing GlideCampaign the powerful new platform that lets them maximize their sales and marketing strategies with ease. Designed to take the pain out of sales and marketing, this revolutionary tool goes beyond the usual scope of services offered by other platforms. With GlideCampaign, they will have access to advanced marketing automation, CRM (customer relationship management), funnel builder, membership, 2 way SMS, and more. GlideCampaign helps them meet their marketing goals while staying ahead of the competition. Its integrated suite of solutions offers a comprehensive suite of sophisticated insights to support sales outcomes and monitor success in real time. Driven by cutting-edge technology, GlideCampaign's automated workflow processes and customer segmentation capabilities eliminate manual tracking systems so that you can spend less time counting clicks and more time engaging customers. Utilize two-way SMS for personalized targeted messaging and efficient closing rate optimization right from your fingertips. Create custom funnels to drive results with ease including landing pages, follow-up emails, dynamic content triggers, and more. Manage leads efficiently using an ultra-customizable web-based CRM dashboard with Demand Sync from hundreds of lead capture sources for record updates in real time. Plus gain deeper insights into your data with easy visualization tools like Pie Charts for trend analysis or Bar Graphs for pattern recognition at no extra cost or hassle. Make data-driven decisions quickly with GlideCampaign: maximize profits from each campaign, stay ahead in ever-changing markets, and get the most out of every effort through successful testing strategies. Unleash the power at your fingertips with GlideCampaign today! Read more |
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| SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 2 Most Worthy # 2 Fastest Growing |
Not Available
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| Total Features |
10 Features
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10 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Rating |
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| Rating Distribution |
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| User Sentiments |
Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors |
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| Review Summary |
Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors. |
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| Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Growth Custom Select Custom Prime Custom Ultimate Custom |
GlideCampaign Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 4 More
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| Videos |
+ 1 More
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| Company Details | Located in: San Jose, CA Founded in: 2006 |
Not available |
| Contact Details |
+1 877-270-6586 https://business.adobe.com/products/marketo/adobe-marketo.html |
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