Funnel Plan |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more | Funnelll enables its users to unlock data from the journey of customers in order to optimize marketing campaigns for conversions and sales rather than traffic. The software allows its users to link their analytics and add accounts with ease to share data. Users can set up conversion tracking between their website and accounts with no coding required. One can use conversion tracking data to optimize their marketing campaigns for driving sales. Funnelll enables its users to select the elements to track on their website with no need to maintain or add tracking codes. The software is a one-stop medium to set up, optimize, and monitor the marketing funnels across the tools used by the user. One can track user actions like view pricing, add an item to the cart, or checkouts, and hence use this data to run advertisement campaigns optimized for driving tracked actions. Funnelll allows its users to re-engage customers to complete abandoned operations and get new leads with a high potential to convert. Read more |
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| SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 2 Most Worthy # 2 Fastest Growing |
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| Total Features |
10 Features
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7 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors |
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| Review Summary |
Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Growth Custom Select Custom Prime Custom Ultimate Custom |
Community Free Starter $24.99 $24.99 per month Accelerator $299.99 $299.99 per Site |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 4 More
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| Videos |
+ 1 More
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| Company Details | Located in: San Jose, CA Founded in: 2006 | Located in: Wilmington, Delaware |
| Contact Details |
+1 877-270-6586 https://business.adobe.com/products/marketo/adobe-marketo.html |
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