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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more | Force24 is a marketing automation software. They are a team of lead nurturing and creative experts that employ our proprietary automation platform to deliver results-driven cross channel campaigns. They offer a fully managed service from data acquisition to creative artwork, to cross channel, automated campaign execution. Read more |
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| SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 2 Most Worthy # 2 Fastest Growing |
Not Available
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| Total Features |
10 Features
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8 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors |
Excellent Customer Support, Intuitive Journey Builder, Effective Email Automation, Comprehensive Training Resources Email Template Builder Issues, Complex CRM Integration Process, Limited Native Integrations, Microsite Design Limitations |
| Review Summary |
Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors. |
Reviewers commend Force24 for its user-friendly interface, robust features, and excellent customer support. Many users highlight the ease of use and intuitive design, enabling quick onboarding and efficient task management. The platform's comprehensive functionality, including project tracking, resource allocation, and budget monitoring, is also widely appreciated. Furthermore, reviewers praise the responsiveness and helpfulness of the customer support team, ensuring swift resolution of any issues or queries. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Growth Custom Select Custom Prime Custom Ultimate Custom |
Force24 Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 4 More
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| Videos |
+ 1 More
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| Company Details | Located in: San Jose, CA Founded in: 2006 | Founded in: 2010 |
| Contact Details |
+1 877-270-6586 https://business.adobe.com/products/marketo/adobe-marketo.html |
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