Adobe Marketo Engage vs Delivra Comparison

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,618 user ratings

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Delivra

Marketing Automation Software

4.6 224 user ratings

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Overview

Description	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more	Delivra is a cloud-based marketing tool for businesses that want to run automated email marketing campaigns. It's appropriate for small to midsize businesses in a range of industries, including education, healthcare, real estate, insurance, and construction. Delivra comes with a number of tools for creating and managing marketing campaigns. Users can develop personalized email campaigns for their target audiences, segment subscribers based on demographics, and create triggered responses based on prospects' behaviors using marketing automation. Users can customize content with Delivra's built-in design tools, which include a drag-and-drop editor, and they can choose from a variety of pre-made email templates for any sort of message. Custom email templates can also be created in-house to match any organization's branding. Weekly reports can be sent directly to a user's inbox to assist them keep track of their progress and top-performing content. Delivra's customer service team can be contacted via email, phone, or by posting a support request on their website. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $29.0. Offers Custom plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 63% Popularity 86%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 87% Momentum 64% Popularity 76%
SaaSworthy Awards	# 2 Most Worthy # 2 Fastest Growing	# 15 Highly Rated # 15 Highly Rated

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 3,618 user ratings	4.6/5 224 user ratings
Rating Distribution	Excellent 43.5% Very Good 42.6% Average 9.4% Poor 2.8% Terrible 1.7%	Excellent 61.6% Very Good 34.4% Average 3.6% Poor 0% Terrible 0.4%
User Sentiments	Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors	Drag and Drop Editor, Reporting Tools, Customer Support, Email Templates Email Editor Issues, Limited Integrations, Software Updates, Slow Platform Speed
Review Summary	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.	Delivra, a supply chain management solution, garners positive feedback from users. Reviewers appreciate its user-friendly interface, comprehensive features, and efficient customer support. They find the software effective in streamlining supply chain processes, improving inventory management, and enhancing collaboration among team members. The platform's flexibility and scalability also receive praise, making it suitable for businesses of various sizes and industries. However, some users suggest areas for improvement, such as enhancing reporting capabilities and providing more customization options. Overall, Delivra is a reliable and user-friendly supply chain management solution that offers valuable features and support, making it a popular choice among businesses.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $29.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Growth Custom Select Custom Prime Custom Ultimate Custom	Starter $29.00 $29.00 per month Professional $69.00 $69.00 per month Enterprise Custom
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