Marketing 360 vs Act-On Comparison

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marketing 360

Marketing Automation Software

4.4 138 user ratings

Get Free Advice

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Act-On

Marketing Automation Software

4.3 4,957 user ratings

Get Free Advice

Overview

Description	A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed. Read more	Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $900.0. Offers Custom plan.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 74% Momentum 63% Popularity 92%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 65% Popularity 80%
SaaSworthy Awards	# 19 Most Popular # 8 Fastest Growing	# 14 Most Popular # 13 Highly Rated

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.4/5 138 user ratings	4.3/5 4,957 user ratings
Rating Distribution	Excellent 74.6% Very Good 8.7% Average 4.3% Poor 2.2% Terrible 10.1%	Excellent 48% Very Good 38.3% Average 10.3% Poor 2.6% Terrible 0.8%
User Sentiments	Not Available	Easy to Use Interface, Extensive Email Marketing Features, Excellent Customer Support, Seamless Salesforce Integration Limited Landing Page Design Capabilities, Slow Loading Times, Outdated User Interface, Limited Social Media Features
Review Summary	Not Available	The majority of reviewers find the software easy to use and navigate, praising its user-friendly interface and intuitive design. Many appreciate the wide range of features available, noting its comprehensiveness and flexibility. The ability to automate marketing tasks and campaigns is a key selling point, as it saves time and improves efficiency. Additionally, the customer support team receives consistent praise for their responsiveness and helpfulness. However, some reviewers express concerns about the cost, reporting that it can be expensive compared to similar products. Others mention occasional technical glitches and limited customization options.
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $900.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Marketing360 Suite Custom	Professional $900.00 $900.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Hubspot Marketing Hub 4.6 591 ratings Marketing 360 Vs Hubspot Marketing Hub Contactspot Marketing 360 Vs Contactspot SALESmanago 4.6 496 ratings Marketing 360 Vs SALESmanago Zoho Marketing Automation 2 1 ratings Marketing 360 Vs Zoho Marketing Automation Marketing Optimizer 4.3 7 ratings Marketing 360 Vs Marketing Optimizer	Zoho Marketing Automation 2 1 ratings Act-On Vs Zoho Marketing Automation Marketing Optimizer 4.3 7 ratings Act-On Vs Marketing Optimizer LeadBI 4.7 3 ratings Act-On Vs LeadBI Ackwire Act-On Vs Ackwire Net-Results 4.5 291 ratings Act-On Vs Net-Results
	View All Marketing 360 Alternatives	View All Act-On Alternatives