MarcomCentral vs Imagen Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MarcomCentral

Digital Asset Management Software

4.1 205 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Imagen

Digital Asset Management Software

4.7 46 user ratings

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Overview

Description	Marcom Central is a digital asset management solution that assists businesses in increasing sales by providing them with brand material that can be accessed from anywhere in the globe. It enables the user to manually add tags or search for keywords on each item or to let Artificial Intelligence do it for them. With Marcom Central, you can reduce the number of email attachments you send. You can share various photos and materials with team members on the go directly through your portal. The platform empowers and enables your teams to quickly design and distribute marketing material. Without making a request to marketing, you can simply update text fields to build a bespoke asset using dynamic templates with this platform. Users can build custom reports and analyse trends to improve collateral creation using best-in-class Business Intelligence. You can make a single update to all relevant assets to enforce brand rules by effectively managing disclaimers, trademarks, obsolete pictures, or logos. Users also get MarcomGather which is a tool that helps you find what you're looking for quickly and clearly. Read more	Imagen is a media asset management and content distribution platform that helps bring a company’s team and content together. Its smart and intuitive content management interface keeps users’ valuable content safe, secure and easily accessible. Using Imagen, one can organise, distribute and unlock the full potential of video, digital media files and teams from simple to cloud-based platforms. Imagen also offers smart tools that help teams store, organise and activate video and rich media content alike. Furthermore, this platform through its customisable content management and delivery portal simplifies users’ media logistics. Imagen also helps teams to keep their valuable media assets safe for the long term and easily accessible from any connected device. With this platform, users can generate revenue using its online clip licensing, e-commerce payments and subscription video-on-demand packages. Additionally, Imagen allows teams to organise and access brand files, streamline production workflows and distribute approved marketing assets. Using collaboration tools of this platform, users can streamline content production and work smarter on creative projects. Read more
Pricing Options	Free Trial Not Available Starts at $1500.00.	Free Trial Available Starts at $29.00. Offers Custom plan.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 65% Popularity 87%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 80% Momentum 64% Popularity 80%
SaaSworthy Awards	# 4 Most Popular # 7 Most Searched	Not Available

Features

Total Features	10 Features	10 Features
Common Features for All	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.1/5 205 user ratings	4.7/5 46 user ratings
Rating Distribution	Excellent 34.1% Very Good 46.8% Average 16.1% Poor 2.4% Terrible 0.5%	Excellent 67.4% Very Good 32.6% Average 0% Poor 0% Terrible 0%
User Sentiments	Customization Features, User-Friendly Interface, Centralized Marketing Material Management, Responsive Customer Support Backend Complexity, Technical Issues and Downtime, Limited API Options, Template Creation Complexity	Not Available
Review Summary	MarcomCentral users praise its robust features for campaign management, content creation, and social media marketing. They appreciate the user-friendly interface and the ability to manage multiple campaigns and projects simultaneously. Additionally, the platform's analytics and reporting capabilities are highlighted for providing valuable insights into campaign performance. However, some reviewers express concerns regarding the occasional technical glitches and the need for improved customer support. Overall, MarcomCentral is generally well-received for its comprehensive marketing automation capabilities and ease of use.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Starts at $1500.00.	Free Trial Available Starts at $29.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Small $1,500.00 $1,500.00 per month Medium $7,500.00 $7,500.00 per month Enterprise $15,500.00 $15,500.00 per month	Imagen Go $29.00 $39.00 per month Imagen Pro Custom
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