MarcomCentral vs Frontify Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MarcomCentral

Digital Asset Management Software

4.1 205 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Frontify

Digital Asset Management Software

4.7 231 user ratings

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Overview

Description	Marcom Central is a digital asset management solution that assists businesses in increasing sales by providing them with brand material that can be accessed from anywhere in the globe. It enables the user to manually add tags or search for keywords on each item or to let Artificial Intelligence do it for them. With Marcom Central, you can reduce the number of email attachments you send. You can share various photos and materials with team members on the go directly through your portal. The platform empowers and enables your teams to quickly design and distribute marketing material. Without making a request to marketing, you can simply update text fields to build a bespoke asset using dynamic templates with this platform. Users can build custom reports and analyse trends to improve collateral creation using best-in-class Business Intelligence. You can make a single update to all relevant assets to enforce brand rules by effectively managing disclaimers, trademarks, obsolete pictures, or logos. Users also get MarcomGather which is a tool that helps you find what you're looking for quickly and clearly. Read more	Frontify is a comprehensive brand management software that helps companies to create, promote and manage their brand-related tasks in an intuitive manner. Brands can create unique and attractive logos, fonts and other items to be displayed digitally with the same. They can also create detailed guidelines to keep every team member on the same page. At Frontify, all digital assets are located in a central location, enabling team members to quickly find what they are looking for. It also promotes cross-team collaboration by keeping team members involved and up-to-date about ongoing tasks with the help of workflows and project overviews. Users can create design templates and allow anyone from the team to customize them in a way that represents their brand. Moreover, developers can even integrate their favorite tool with the platform to offer their employees a familiar way of designing. Frontify also comes with various brand platform examples that help users to get inspired and create something beautiful and unique. Read more
Pricing Options	Free Trial Not Available Starts at $1500.00.	Free Trial Available Offers Custom plan.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 65% Popularity 87%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 87% Momentum 64% Popularity 88%
SaaSworthy Awards	# 4 Most Popular # 7 Most Searched	Not Available

Features

Total Features	10 Features	10 Features
Common Features for All	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business	Large Enterprises Medium Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.1/5 205 user ratings	4.7/5 231 user ratings
Rating Distribution	Excellent 34.1% Very Good 46.8% Average 16.1% Poor 2.4% Terrible 0.5%	Excellent 74% Very Good 23.8% Average 1.7% Poor 0.4% Terrible 0%
User Sentiments	Customization Features, User-Friendly Interface, Centralized Marketing Material Management, Responsive Customer Support Backend Complexity, Technical Issues and Downtime, Limited API Options, Template Creation Complexity	Not Available
Review Summary	MarcomCentral users praise its robust features for campaign management, content creation, and social media marketing. They appreciate the user-friendly interface and the ability to manage multiple campaigns and projects simultaneously. Additionally, the platform's analytics and reporting capabilities are highlighted for providing valuable insights into campaign performance. However, some reviewers express concerns regarding the occasional technical glitches and the need for improved customer support. Overall, MarcomCentral is generally well-received for its comprehensive marketing automation capabilities and ease of use.	Frontify is a popular brand management platform praised for its user-friendly interface, intuitive design tools, and comprehensive asset management features. Users appreciate the ease of creating and updating brand guidelines, sharing assets with internal and external teams, and having a centralized repository for all brand-related materials. While some users mention occasional glitches or limitations in customization, they generally find Frontify to be an effective solution for managing brand consistency and streamlining workflows.
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Pricing

Pricing Options	Free Trial Not Available Starts at $1500.00.	Free Trial Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Small $1,500.00 $1,500.00 per month Medium $7,500.00 $7,500.00 per month Enterprise $15,500.00 $15,500.00 per month	Frontify Custom
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