Lifesight vs ZEPIC Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lifesight

Customer Data Platform (CDP)

4 2 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ZEPIC

Customer Data Platform (CDP)

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Overview

Description

Lifesight is an AI-powered marketing measurement platform that empowers businesses to achieve sustainable growth while safeguarding their customers' privacy. The suite of solutions includes Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, which provide data-driven insights to improve marketing strategies, enhance ROI, and achieve efficient resource allocation. MMM assesses the impact of marketing strategies on sales and revenue by analyzing variables like advertising, pricing, and distribution. MTA analyzes customer journeys to offer a nuanced view of how multiple touchpoints influence conversions. Incrementality Testing evaluates the real impact of marketing strategies through controlled experiments to differentiate between natural customer behavior and marketing influence. These solutions guide enterprises to make informed decisions about budget allocation and resource optimization, ultimately helping them achieve sustainable growth in the privacy-first era. Read more

ZEPIC’s AI-powered customer engagement platform revolutionizes how businesses connect with their audience. It combines data unification, omni-channel outreach, and advanced automation to empower marketers with smarter, faster tools. Its built-in CDP integrates data from over 50 tools, creating a complete 360-degree view of each customer. Zenie, ZEPIC’s AI engine, transforms fragmented data into actionable insights to uncover hidden segments, predict customer needs, and deliver personalized customer journeys. Marketers can design and launch multi-channel campaigns across email, WhatsApp, and more, crafting tailored messages that resonate. Its intuitive team inbox consolidates customer interactions, enabling seamless real-time conversations and a focus on high-intent leads, improving conversions. With robust analytics and reporting, ZEPIC’s dashboards and flow reports offer live performance tracking, allowing marketers to optimize campaigns dynamically. Whether it’s managing workflows or scaling personalized engagement, ZEPIC simplifies the complex, giving teams the freedom to focus on creativity and growth. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Available
Starts at $99.0. Offers Free-forever plan.

SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

94%
Reviews

67%
Momentum

60%
Popularity

81%

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

69%
Popularity

70%

Features

Total Features	10 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 7 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	NA

Reviews & Ratings

User Rating	4/5 2 user ratings	Not Available
Rating Distribution	Excellent 0% Very Good 100% Average 0% Poor 0% Terrible 0%	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $99.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Lifesight Custom	Starter Free Growth $99.00 $119.00 per month Pro $152.00 $183.00 per month
	View Detailed Pricing	View Detailed Pricing

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