Instaon vs Ruler Analytics Comparison

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instaon

Marketing Automation Software

4.1 131 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ruler Analytics

Marketing Automation Software

5 2 user ratings

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Overview

Description	Instaon is a smart advertising platform that helps users grow their businesses using Google Ads. To begin with the tool, users need to create their Instaon account and set their Google advertising by indicating the country and the language they need to advertise in. The ad creation is automatic, and Instaon extracts the most relevant keywords to create the ad campaign. Daily optimizations and improvements to the ad campaigns are performed automatically. The keywords are also constantly improved using machine learning. The tool also offers monthly reviews by a Google Ads expert and can sync campaigns with Bing. Any changes made in the Google Ads will be mirrored to Bing Ads to eliminate rework. For Shopify users, the tool even advertises the products present in the user's webshop on Google shopping results. They can view their campaign performance at any time on the dashboard. The AI-made changes and optimizations will be trackable to the users, and other insights are available as well. Read more	Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others. Read more
Pricing Options	Free Trial Not Available Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 88% Reviews 74% Momentum 60% Popularity 75%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 69% Momentum 65% Popularity 83%
SaaSworthy Awards	Not Available	# 17 Fastest Growing

Features

Total Features	6 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.1/5 131 user ratings	5/5 2 user ratings
Rating Distribution	Excellent 71.8% Very Good 6.1% Average 2.3% Poor 1.5% Terrible 18.3%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
User Sentiments	Great Customer Support, Ease of Use, Effective for Google Ads, Good for Beginners Unexpected Account Charges, Misleading Refund Process, Campaign Management Issues, Poor Communication	Not Available
Review Summary	Customer reviews for Instaon (now ShowN.io) are mixed. Some users praise the platform's ease of use, AI-powered features, and efficient customer support, with positive results reported. However, other users warn of potential scams, including unauthorized charges, delayed refunds, and poor campaign performance. While the platform may be useful for beginners, some experienced users find its AI optimization lacking. Overall, the review summary suggests caution and further research before utilizing Instaon/ShowN.io.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Self-Sevice Others Premium Others	Small Business Others Medium Business Others Large Business Others Advanced Custom
	View Detailed Pricing	View Detailed Pricing

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