Hubspot Marketing Hub vs Omni.us Comparison

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub

Marketing Automation Software

4.6 591 user ratings

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omni.us

Marketing Automation Software

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Overview

Description	Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more	Introducing Omni.us, the all-in-one omni-channel outreach system designed to help professionals maximize sales from hard-to-reach prospects! With Omni.us, customer can create effective outreach campaigns that engage potential customers across multiple channels in one streamlined process. The streamlined process cuts down on time and energy wasted navigating between different communications platforms, allowing the customer to focus on reaching out and building relationships with prospects. Automated emails can be sent quickly while engaging analytics give insight into what is working best in terms of message targeting and timing. The customers will have full control over content personalization so the messages are highly optimized for conversions. Stop struggling with manual processes and start maximizing sales with Omni.us! Read more
Pricing Options	Free Trial Available Starts at $15.0. Offers Free-forever plan.	Free Trial Not Available Starts at $49.00.
SW Score & Breakdown	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 79% Momentum 67% Popularity 69%	79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 90% Reviews 60% Momentum 60% Popularity 64%
SaaSworthy Awards	# 13 Most Popular # 18 Fastest Growing	Not Available

Features

Total Features	9 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.6/5 591 user ratings	Not Available
Rating Distribution	Excellent 65% Very Good 28.9% Average 4.9% Poor 0.8% Terrible 0.3%	Not Available
User Sentiments	Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve	Not Available
Review Summary	Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $15.0. Offers Free-forever plan.	Free Trial Not Available Starts at $49.00.
Pricing Plans Monthly Plans Annual Plans	Free Tools Free Marketing Hub Starter $15.00 $20.00 per month Starter Customer Platform $15.00 $20.00 per month Marketing Hub Professional $800.00 $890.00 per month Marketing Hub Enterprise $3,600.00 $3,600.00 per month	Omni.us $49.00 $49.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Marketing Automation 2 1 ratings Hubspot Marketing Hub Vs Zoho Marketing Automation Salesforce Sales Cloud 4.6 281 ratings Ackwire Hubspot Marketing Hub Vs Ackwire EngageBay 4.8 801 ratings Hubspot Marketing Hub Vs EngageBay Marketing Optimizer 4.3 7 ratings Hubspot Marketing Hub Vs Marketing Optimizer	Omnisend 4.3 227 ratings Omni.us Vs Omnisend Outfunnel 4.8 41 ratings Omni.us Vs Outfunnel Marketing Optimizer 4.3 7 ratings Omni.us Vs Marketing Optimizer Outreach 4.3 4,887 ratings dotdigital 4.5 835 ratings Omni.us Vs dotdigital
	View All Hubspot Marketing Hub Alternatives	View All Omni.us Alternatives