Ignition GTM |
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| Description | The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. Read more | Zaraz software is a platform that allows you to run third-party solutions on your website without slowing it down. By hiding fields of data from third parties, the software provides solutions to secure your customers.Protect your website against dangerous code and check third-party content served to your users. The programme is used by developers, as well as small and medium businesses.It has a vast list of features and tools such as - you can Load all your third-party tools without causing your website to slow down. Improve website performance by using cloud-based third-party solutions. With little code changes, use the Zaraz dashboard to add as many third-party tools as needed. To track engagement and deliver data to all third-party apps, use a single API.One of its most beneficial features is better visibility and control - Zaraz empowers you to limit what scripts can perform on your website, lowering your risk. To assure accuracy, security, and privacy standards, manage all third-party solutions from a single dashboard.Improves your website's SEO ranks by optimising it for Google's Core Web Vitals. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| User Sentiments |
Easy Tag Implementation, Centralized Tag Management, Improved Website Speed, Extensive Integrations Steep Learning Curve, Limited Support, Complex Tag Setup for Advanced Use Cases, Occasional UI/UX Issues |
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| Review Summary |
Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise. |
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Tag Manager Free Tag Manager 360 Custom |
Free Free Premium $950.00 $950.00 per month Enterprise Custom |
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| Company Details | Located in: Mountain View, California | Located in: Tel Aviv, Israel |
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What are the key features of Google Tag Manager?
What are the key features of Zaraz?
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