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| Description | Funnel.io is an automated data collection and marketing report software, offering active integrations with 500+ data sources. The software can be used by IT engineers, analysts and those linked with digital marketing. It collects relevant data across multiple data sources, maps them in real-time and powers up the business intelligence tool. Business houses associated with e-commerce can use Funnel to replace their manual data collection process. They can also generate intuitive marketing dashboards and reports using the same, and make smart business decisions in real-time. The scheduled export feature offered by Funnel ensures updated data management and on-time access. Its unified connector option ensures integrated connections across data within minutes. Businesses can also use the automated data warehouse export mechanism offered by the software to generate a centralized marketing overview of their own. They can generate custom metrics within Funnel, leveraging on formulas, conditions and automated tools. Read more | Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more |
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Extensive Integrations, Time-Saving Automation, Comprehensive Data Centralization, Excellent Customer Support Limited Granular Data, Occasional Connection Failures, Complex Dashboard Setup, Lack of Ad-level Reporting |
Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization |
| Review Summary |
Funnel.io users praise its intuitive interface, ease of use, and comprehensive features. Many reviewers highlight its effectiveness in streamlining sales processes, generating leads, and tracking customer interactions. The platform's reporting and analytics capabilities are also well-received for providing valuable insights into sales performance. However, some users mention occasional technical glitches and a learning curve for new users. Overall, Funnel.io is lauded for its user-friendliness, efficiency, and positive impact on sales outcomes. |
Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Essentials $399.00 $399.00 per month Plus $999.00 $999.00 per month Enterprise $1,999.00 $1,999.00 per month Agency Small $399.00 $399.00 per month Agency Medium $999.00 $999.00 per month Agency Large $3,499.00 $3,499.00 per month |
Pathmatics Custom |
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| Company Details | Located in: Stockholm, Sweden | Located in: Santa Monica, California |
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(424)625-8512 https://sensortower.com/product/digital-advertising/pathmatics |
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