CustomerLabs CDP vs FirstHive Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CustomerLabs CDP

Customer Data Platform (CDP)

4.7 19 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FirstHive

Customer Data Platform (CDP)

4.6 25 user ratings

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Overview

Description

CustomerLabs CDP empowers smart marketers to leverage First-Party Data Ops for seamless experimentation and campaign optimization. With Fusion, their advanced data collection technology, users can effortlessly collect real-time behavioral data from diverse sources like websites, CRMs, subscription systems, PoS, and lead form data from ad platforms. Fusion’s privacy-compliant Sentinel tool ensures server-side tracking, guaranteeing secure and anonymous user data that aligns with global data privacy regulations. Marketers can customize data collection effortlessly, filtering customer user information or lead stages consolidation to focus on what truly matters. Fusion integrates data from your preferred sources directly into a centralized data warehouse in real-time, enabling smooth transitions between channels and platforms. This allows for tailored workflows designed to run smarter, value-based campaigns without the technical hassle. CustomerLabs CDP simplifies data integration, revolutionizing the way professionals create actionable insights with precision, speed, and security. Read more

FirstHive is a robust Customer Data Management Platform used by consumer marketers and brands to control their online and offline first-party customer data. It provides highly personalised marketing campaign generation facilities to increase sales and conversions in real-time. The platform is full-stacked with a wide variety of essential tools, benefiting marketers, IT leaders and data analysts alike. Firstly, marketers can use FirstHive’s intuitive capabilities to offer predictive recommendations, besides streamlining clear communication with customers. Secondly, they can also depend on the same to manage cross-channel campaigns and indulge in customer engagement journeys in real-time. For IT leaders, FirstHive comes as a CCPA and GDPR-compliant platform, ensuring data privacy and portability in real-time. Furthermore, FirstHive can also be used to streamline out of the box integrations to work with all major CRMs, ERPs and Social Channels. Also, FirstHive plays well with BI tools, offering accurate data visualisation facilities in real-time. Read more

Pricing Options

Free Trial Available
Starts at $99.0.

Free Trial Not Available
Starts at $2500.00. Offers Custom plan.

SW Score & Breakdown

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

99%
Reviews

81%
Momentum

65%
Popularity

76%

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

80%
Momentum

62%
Popularity

74%

Features

Total Features	12 Features	8 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 9 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 5 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 19 user ratings	4.6/5 25 user ratings
Rating Distribution	Excellent 78.9% Very Good 15.8% Average 5.3% Poor 0% Terrible 0%	Excellent 56% Very Good 44% Average 0% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Available Starts at $99.0.	Free Trial Not Available Starts at $2500.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Growth $99.00 $99.00 per month Agency Lite $499.00 $499.00 per month Agency Premium $999.00 $999.00 per month	Growth $2,500.00 $2,500.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

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