CustomerLabs CDP vs Acquia Marketing Cloud Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CustomerLabs CDP

Customer Data Platform (CDP)

4.7 19 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud

Customer Data Platform (CDP)

4.2 150 user ratings

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Overview

Description

CustomerLabs CDP empowers smart marketers to leverage First-Party Data Ops for seamless experimentation and campaign optimization. With Fusion, their advanced data collection technology, users can effortlessly collect real-time behavioral data from diverse sources like websites, CRMs, subscription systems, PoS, and lead form data from ad platforms. Fusion’s privacy-compliant Sentinel tool ensures server-side tracking, guaranteeing secure and anonymous user data that aligns with global data privacy regulations. Marketers can customize data collection effortlessly, filtering customer user information or lead stages consolidation to focus on what truly matters. Fusion integrates data from your preferred sources directly into a centralized data warehouse in real-time, enabling smooth transitions between channels and platforms. This allows for tailored workflows designed to run smarter, value-based campaigns without the technical hassle. CustomerLabs CDP simplifies data integration, revolutionizing the way professionals create actionable insights with precision, speed, and security. Read more

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more

Pricing Options

Free Trial Available
Starts at $99.0.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

99%
Reviews

81%
Momentum

65%
Popularity

76%

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%
Reviews

83%
Momentum

60%
Popularity

65%

Features

Total Features	12 Features	4 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 9 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 1 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 19 user ratings	4.2/5 150 user ratings
Rating Distribution	Excellent 78.9% Very Good 15.8% Average 5.3% Poor 0% Terrible 0%	Excellent 38% Very Good 48% Average 10% Poor 2% Terrible 2%
User Sentiments	Not Available	Campaign Builder, Ease of Use, Personalization Capabilities, Extensive Integrations Technical Complexity for Setup and Configuration, Occasional Bugs and Errors, Inadequate Documentation, Analytics and Reporting Limitations
Review Summary	Not Available	User reviews of Acquia Customer Data Platform highlight its strengths in personalization and data analytics, with users praising its ability to create targeted campaigns and present data effectively. However, some users expressed concerns about its pricing, particularly for mid-market clients. Acquia's CDP also faces challenges with cross-channel integration, and a steep learning curve for more complex features. Overall, reviews suggest a powerful tool with great potential but requiring careful consideration of implementation and support needs.
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Pricing

Pricing Options	Free Trial Available Starts at $99.0.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Growth $99.00 $99.00 per month Agency Lite $499.00 $499.00 per month Agency Premium $999.00 $999.00 per month	Acquia Marketing Cloud Custom
	View Detailed Pricing	View Detailed Pricing

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