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Overview

Description ClickGum is a click tracking software that tracks ROI, conversions and clicks across online marketing. This software is very useful for advertisers, affiliates, developers and publishers. Users can monitor, compare and optimise all marketing links in one place to increase conversion rate. When it comes to monitoring, individuals concerned can track different sources and focus on the appropriate one. Also, ClickGum allows people to secure their commissions. With this software advertisers and publishers can organise their media campaigns and protect their offers from fraud clicks. ClickGum also provides accurate analytics and reporting tools for all levels. As mentioned earlier, this software tracks every click, every lead and every sale in one’s funnel. It ensures traffic control. Users can integrate ClickGum with major Affiliate Networks. Moreover, this software provides media buyers to centralise and consolidate all the PPC campaigns and ads. ClickGum helps users split the traffic across multiple landing pages to establish the one that converts better. Also, A/B testing features equipped within help to understand which campaign works better. Read more Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more
Pricing Options
  • Free Trial Not Available
  • Starts at $7.00. Offers Free-forever plan.
  • Free Trial Not Available
  • Offers Custom plan.

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • 24/7 (Live rep)
  • Online
  • 24/7 (Live rep)
  • Online

Reviews & Ratings

User Rating
4.8/5 4 user ratings
4.5/5 176 user ratings
Rating Distribution
  • Excellent

    75%
  • Very Good

    25%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%
  • Excellent

    59.7%
  • Very Good

    31.3%
  • Average

    8%
  • Poor

    1.1%
  • Terrible

    0%
User Sentiments
    Not Available

    Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data

    Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization

Review Summary
Not Available

Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users.

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Pricing

Pricing Options
  • Free Trial Not Available
  • Starts at $7.00. Offers Free-forever plan.
  • Free Trial Not Available
  • Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Discovery Free

Manager $7.00 $9.00 per month

Executive $23.00 $29.00 per month

Enterprise $39.00 $49.00 per month

Pathmatics Custom

 
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View Detailed Pricing

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Screenshots & Videos

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Vendor information

Company Details Located in: Berkeley, California - 94703 Located in: Santa Monica, California
Contact Details

Not available

https://clickgum.com/

(424)625-8512

https://sensortower.com/product/digital-advertising/pathmatics

Social Media Handles

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