Canto vs MarcomCentral Comparison

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Canto

Digital Asset Management Software

4.5 1,326 user ratings

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MarcomCentral

Digital Asset Management Software

4.1 205 user ratings

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Overview

Description	Canto provides marketing teams with the simplest, yet most powerful DAM system on the market. Brands across all industries trust Canto to organize, secure and share visual brand assets with ease. It gives your team the power to easily tag, collaborate and report on company-wide digital assets in a visual environment. Canto has over 25 years of experience in the digital asset management industry and thousands of brands around the world rely on us to centralize their rich media libraries. Read more	Marcom Central is a digital asset management solution that assists businesses in increasing sales by providing them with brand material that can be accessed from anywhere in the globe. It enables the user to manually add tags or search for keywords on each item or to let Artificial Intelligence do it for them. With Marcom Central, you can reduce the number of email attachments you send. You can share various photos and materials with team members on the go directly through your portal. The platform empowers and enables your teams to quickly design and distribute marketing material. Without making a request to marketing, you can simply update text fields to build a bespoke asset using dynamic templates with this platform. Users can build custom reports and analyse trends to improve collateral creation using best-in-class Business Intelligence. You can make a single update to all relevant assets to enforce brand rules by effectively managing disclaimers, trademarks, obsolete pictures, or logos. Users also get MarcomGather which is a tool that helps you find what you're looking for quickly and clearly. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Not Available Starts at $1500.00.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 86% Momentum 66% Popularity 84%	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 65% Popularity 87%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	# 4 Most Popular # 7 Most Searched

Features

Total Features	10 Features	10 Features
Common Features for All	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.5/5 1,326 user ratings	4.1/5 205 user ratings
Rating Distribution	Excellent 60.5% Very Good 34.9% Average 3.1% Poor 1% Terrible 0.5%	Excellent 34.1% Very Good 46.8% Average 16.1% Poor 2.4% Terrible 0.5%
User Sentiments	Robust Search Functionality, Easy File Sharing, Extensive Tagging Features, User-Friendly Interface Slow Loading Times, Confusing Folder/Album Structure, Limited Customization Options, Unintuitive Mobile App	Customization Features, User-Friendly Interface, Centralized Marketing Material Management, Responsive Customer Support Backend Complexity, Technical Issues and Downtime, Limited API Options, Template Creation Complexity
Review Summary	Users praise Canto's user-friendly interface, ease of use, and robust features. Its digital asset management capabilities, such as file sharing, version control, and metadata management, are highly regarded. Reviewers also appreciate Canto's integration options, customer support, and mobile app. However, some users mention occasional bugs, missing features, and pricing concerns. Overall, Canto is a popular choice for businesses seeking a user-friendly and feature-rich digital asset management solution.	MarcomCentral users praise its robust features for campaign management, content creation, and social media marketing. They appreciate the user-friendly interface and the ability to manage multiple campaigns and projects simultaneously. Additionally, the platform's analytics and reporting capabilities are highlighted for providing valuable insights into campaign performance. However, some reviewers express concerns regarding the occasional technical glitches and the need for improved customer support. Overall, MarcomCentral is generally well-received for its comprehensive marketing automation capabilities and ease of use.
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Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Not Available Starts at $1500.00.
Pricing Plans Monthly Plans Annual Plans	Canto Custom	Small $1,500.00 $1,500.00 per month Medium $7,500.00 $7,500.00 per month Enterprise $15,500.00 $15,500.00 per month
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