Canto vs Aprimo Digital Asset Management Comparison

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Canto

Digital Asset Management Software

4.5 1,326 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Aprimo Digital Asset Management

Digital Asset Management Software

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Overview

Description	Canto provides marketing teams with the simplest, yet most powerful DAM system on the market. Brands across all industries trust Canto to organize, secure and share visual brand assets with ease. It gives your team the power to easily tag, collaborate and report on company-wide digital assets in a visual environment. Canto has over 25 years of experience in the digital asset management industry and thousands of brands around the world rely on us to centralize their rich media libraries. Read more	Aprimo AI streamlines collaboration and optimizes assets so can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse. Aprimo earned the highest possible score in 21 out of 27 criteria, including Partner Ecosystem, Marketing Support, and Video and Emerging Content Support, and the only vendor to receive top scores in the Enterprise Platform Integration and Work-in-Progress Assets criteria. Easily search and find all brand assets in one hub. Get unlimited scale for users, assets, storage, and performance. Seamlessly connect to the tools already use through our open architecture and Rest API. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Offers Custom plan.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 86% Momentum 66% Popularity 84%	78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 60% Momentum 60% Popularity 64%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	Not Available

Features

Total Features	10 Features	8 Features
Common Features for All	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.5/5 1,326 user ratings	Not Available
Rating Distribution	Excellent 60.5% Very Good 34.9% Average 3.1% Poor 1% Terrible 0.5%	Not Available
User Sentiments	Robust Search Functionality, Easy File Sharing, Extensive Tagging Features, User-Friendly Interface Slow Loading Times, Confusing Folder/Album Structure, Limited Customization Options, Unintuitive Mobile App	Not Available
Review Summary	Users praise Canto's user-friendly interface, ease of use, and robust features. Its digital asset management capabilities, such as file sharing, version control, and metadata management, are highly regarded. Reviewers also appreciate Canto's integration options, customer support, and mobile app. However, some users mention occasional bugs, missing features, and pricing concerns. Overall, Canto is a popular choice for businesses seeking a user-friendly and feature-rich digital asset management solution.	Not Available
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Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Canto Custom	Departmental Custom Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

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