Buffer vs Vista Social Comparison

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer

Social Media Management Software

4.4 1,125 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Vista Social

Social Media Management Software

4.9 473 user ratings

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Featured

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later

Social Media Management Software

4.2 976 user ratings

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Featured

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind

Social Media Management Software

4.3 271 user ratings

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Overview

Description	Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more	Vista Social is a Social Media Management Software that allows users to go beyond simple content schedulers by giving them access to things they didn't know existed. For all of their social channels, they can plan, collaborate, and schedule content. Vista Social allows them to plan and schedule their social media operations visually. Measure and report on their content's performance, and build beautiful, actionable reports that show what's working and what isn't. They can quickly manage all of their incoming social media messages, comments, and reviews in one location while also building relationships with their audience. Every post on their schedule may be effortlessly scheduled, optimized, and published to your social media sites like a pro. User can tweak their postings to get the best results on each social media platform. To schedule, approve, and publish posts, freely work with their team and clients. Schedule their pieces on a lovely publication calendar, and you'll save time and money as the streamline their job. To ensure the best performance, users can tailor the post for each network, taking advantage of several network-specific capabilities. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Starts at $12.00. Offers Free-forever plan.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 69% Popularity 93%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 78% Momentum 69% Popularity 79%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 71% Popularity 94%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 62% Popularity 85%
SaaSworthy Awards	# 1 Most Worthy # 3 Highly Rated	# 8 Fastest Growing	# 3 Most Worthy # 2 Highly Rated	# 15 Highly Rated # 20 Most Popular

Features

Total Features	9 Features	9 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online	Online	Online
API Support	Available	NA	Available	NA

Reviews & Ratings

User Rating	4.4/5 1,125 user ratings	4.9/5 473 user ratings	4.2/5 976 user ratings	4.3/5 271 user ratings
Rating Distribution	Excellent 59.8% Very Good 27.8% Average 6.1% Poor 2% Terrible 4.3%	Excellent 90.9% Very Good 8.9% Average 0.2% Poor 0% Terrible 0%	Excellent 60.7% Very Good 20.5% Average 6.6% Poor 3% Terrible 9.3%	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%
User Sentiments	Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality	Not Available	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches
Review Summary	Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.	Vista Social is praised by users for its user-friendly interface, making it easy to navigate and manage multiple social media accounts from a single platform. The AI assistant, particularly for generating captions, is widely lauded as a time-saver and creativity booster. Users value the platform's ability to schedule content for various platforms, generate reports, and provide insights into audience engagement. However, a few minor drawbacks were noted, such as the need for more comprehensive AI features and a more intuitive content organization system. Overall, Vista Social is considered a valuable tool for social media managers seeking to streamline their workflow and enhance their content creation process.	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.
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Pricing

Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Starts at $12.00. Offers Free-forever plan.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Essentials $5.00 $6.00 per month Team $10.00 $12.00 per user / month Agency $100.00 $120.00 per month	Free Free Pro $12.00 $15.00 per month Pro+ $20.00 $25.00 per month	Starter $16.67 $25.00 per month Growth $30.00 $45.00 per month Advanced $53.33 $80.00 per month Agency $133.33 $200.00 per month Enterprise Custom	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month
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