Buffer vs SocialCaptain Comparison

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer

Social Media Management Software

4.4 1,125 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialCaptain

Social Media Management Software

1.2 291 user ratings

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Featured

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later

Social Media Management Software

4.2 976 user ratings

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Featured

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind

Social Media Management Software

4.3 271 user ratings

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Overview

Description	Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more	SocialCaptain leverages the power of AI and automated targeted marketing to drive real, substantial growth for your Instagram account in form of followers, likes, and comments. The easy two-minute setup process of SocialCaptain ensures that you can open your Instagram account to real people and real growth in an organic fashion. The tool serves as your virtual Instagram assistant and helps in converting the target audience into followers. You just to supply it with inputs such as locations, usernames, and hashtags you intend to target and watch SocialCaptain work its magic to drive tangible results. The automation feature of this social media growth tool makes building a wider audience base easier than ever before, helping you earn the exposure your Instagram handle deserves. A personalised dashboard allows you to monitor all the activity and control actions for even better outcomes, and then analyse the performance of your account in real time using the smart reporting features. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Starts at $39.00. Offers Custom plan.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 69% Popularity 93%	83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 90% Reviews 70% Momentum 62% Popularity 67%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 71% Popularity 94%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 62% Popularity 85%
SaaSworthy Awards	# 1 Most Worthy # 3 Highly Rated	Not Available	# 3 Most Worthy # 2 Highly Rated	# 15 Highly Rated # 20 Most Popular

Features

Total Features	9 Features	6 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 3 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online	Online	Online
API Support	Available	NA	Available	NA

Reviews & Ratings

User Rating	4.4/5 1,125 user ratings	1.2/5 291 user ratings	4.2/5 976 user ratings	4.3/5 271 user ratings
Rating Distribution	Excellent 59.8% Very Good 27.8% Average 6.1% Poor 2% Terrible 4.3%	Excellent 2.1% Very Good 0.3% Average 1.4% Poor 2.7% Terrible 93.5%	Excellent 60.7% Very Good 20.5% Average 6.6% Poor 3% Terrible 9.3%	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%
User Sentiments	Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality	Follower Growth, Hashtag Targeting, Automated Likes, Ease of Use Non-Responsive Customer Support, Account Suspension, Fake Followers, Unauthorized Charges	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches
Review Summary	Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.	Customer reviews on Trustpilot showcase a mixed perception of the product. While many users praise its ease of use, seamless scheduling, and effective campaign management tools, others express dissatisfaction with their customer service, reporting poor responsiveness and lack of support. Some reviewers also mention occasional technical glitches and pricing concerns. Overall, users seem to appreciate the product's features and functionality but highlight the need for improved customer support and reliability.	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.
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Pricing

Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Starts at $39.00. Offers Custom plan.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Essentials $5.00 $6.00 per month Team $10.00 $12.00 per user / month Agency $100.00 $120.00 per month	Growth $39.00 $39.00 per month Turbo $99.00 $99.00 per month Agencies Custom	Starter $16.67 $25.00 per month Growth $30.00 $45.00 per month Advanced $53.33 $80.00 per month Agency $133.33 $200.00 per month Enterprise Custom	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month
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Alternatives

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