Buffer vs Kontentino Comparison

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer

Social Media Management Software

4.4 1,125 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kontentino

Social Media Management Software

4.8 242 user ratings

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Featured

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind

Social Media Management Software

4.3 271 user ratings

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Featured

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later

Social Media Management Software

4.2 976 user ratings

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Overview

Description	Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more	Kontentino is a useful platform designed for content developers to streamline and track their social media workflow. It cuts down on the huge consumption of time that would have otherwise been unavoidable with manual labour on social media management. Kontentino looks after the three major aspects of social media marketing and management, these include content creation, planning and organising posts, besides teamwork along with their approval. Content creation is not simply limited to attractive website content, but the kind that engages the audience and keeps them interested. This can range from social media write-ups, blog posts and advertisements, all in a single platform for team members to collaborate and explore together. Posts curated on Kontentino offer a live review at every step along with a final review before sending it for approval. An in-built calendar and organiser allows clients or rather, social media managers, to streamline and schedule posts according to time/demand and view them easily. Categorising of this sort also makes it easier to find out the required post instead of shuffling through hundreds of them. Read more	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more
Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Starts at $53.00. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.	Free Trial Available Starts at $16.67. Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 69% Popularity 93%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 66% Popularity 83%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 62% Popularity 85%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 71% Popularity 94%
SaaSworthy Awards	# 1 Most Worthy # 3 Highly Rated	# 13 Fastest Growing	# 15 Highly Rated # 20 Most Popular	# 3 Most Worthy # 2 Highly Rated

Features

Total Features	9 Features	9 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online	Online	Online
API Support	Available	Available	NA	Available

Reviews & Ratings

User Rating	4.4/5 1,125 user ratings	4.8/5 242 user ratings	4.3/5 271 user ratings	4.2/5 976 user ratings
Rating Distribution	Excellent 59.8% Very Good 27.8% Average 6.1% Poor 2% Terrible 4.3%	Excellent 78.5% Very Good 19% Average 2.5% Poor 0% Terrible 0%	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%	Excellent 60.7% Very Good 20.5% Average 6.6% Poor 3% Terrible 9.3%
User Sentiments	Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality	User-Friendly Interface, Seamless Collaboration Features, Efficient Content Scheduling, Excellent Customer Support Occasional Bugs and Glitches, Limited Instagram Integration, Lack of Bulk Publishing, Analytics Could Be More Robust	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration
Review Summary	Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.	Kontentino is praised for its user-friendly interface, intuitive features, and efficient content scheduling and approval processes. Users appreciate the collaborative tools that streamline communication between team members and clients, improving overall efficiency. While Kontentino has occasional bugs, its customer service is consistently responsive and helpful, resolving issues quickly. The platform's core strength lies in simplifying social media management, enabling teams to work together seamlessly and stay organized.	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.
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Pricing

Pricing Options	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Starts at $53.00. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.	Free Trial Available Starts at $16.67. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Essentials $5.00 $6.00 per month Team $10.00 $12.00 per user / month Agency $100.00 $120.00 per month	Starter $53.00 $59.00 per month Standard $117.00 $130.00 per month Pro $216.00 $240.00 per month Enterprise Custom	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month	Starter $16.67 $25.00 per month Growth $30.00 $45.00 per month Advanced $53.33 $80.00 per month Agency $133.33 $200.00 per month Enterprise Custom
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