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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
Social Media Management Software

4.4 1,125 user ratings

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hookle logo
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Overview

Description Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more Hookle is a social media marketing app in their pocket. Made for busy entrepreneurs and small business owners, Hookle is a single tool that allows them to monitor, publish, and schedule updates across all of their social media accounts. Planning and scheduling social media updates efficiently saves time and allows them to focus on their everyday operations. Everyone can now utilize social media like a pro. Hookle allows them to post to all of their social media profiles at once, keeping their brand consistent across all platforms. Hookle is a social media planner program that helps them save time and stay focused on their daily tasks. Hookle makes social media planning simple by allowing them to schedule their posts to go live whenever they want. Hookle makes working in a social media team considerably easier and more productive. Multiple personnel can access their company's social media channels, allowing for a more flexible approach to social media teamwork and collaboration. Read more
Pricing Options
  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $4.99. Offers Free-forever plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    99%
  • Momentum
    69%
  • Popularity
    93%

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    84%
  • Momentum
    75%
  • Popularity
    79%
SaaSworthy Awards # 1 Most Worthy # 3 Highly Rated
Not Available

Features

Total Features
9 Features
9 Features
Common Features for All
    Analytics (Social Media) Helps you analyse performance based on reaction to posts
    Auto Publishing Publishes scheduled posts as and when they become relevant
    Brand Tracking Helps to know the position of your brand on the social media network
    Content Management Helps you to create and customize your contents to make user and SEO friendly
    Customer Engagement Enables the brand to maintain contact with their potential customers
    Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
    Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
    Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
    Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • Online
    • Online
    API Support
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.4/5 1,125 user ratings
    4.8/5 26 user ratings
    Rating Distribution
    • Excellent

      59.8%
    • Very Good

      27.8%
    • Average

      6.1%
    • Poor

      2%
    • Terrible

      4.3%
    • Excellent

      88.5%
    • Very Good

      7.7%
    • Average

      0%
    • Poor

      0%
    • Terrible

      3.8%
    User Sentiments

      Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations

      Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality

      Not Available
    Review Summary

    Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.

    Not Available
    Pros & Cons
    • User-friendly interface and ease of use
    • Robust scheduling features
    • Compatibility with various social media platforms
    • Streamlines social media marketing efforts
    • Positive feedback on sentiment analysis tools and collaboration features
    • Limited customization options
    • Occasional bugs and glitches
    • Pricing compared to competitors
    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $5.00. Offers Free-forever plan.
    • Free Trial Available
    • Starts at $4.99. Offers Free-forever plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Free Free

    Essentials $5.00 $6.00 per month

    Team $10.00 $12.00 per user / month

    Agency $100.00 $120.00 per month

    Free Free

    Premium $4.99 $9.99 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: San Francisco, California Founded in: 2010 Located in: Helsinki, Finland Founded in: 2017
    Contact Details

    Not available

    https://buffer.com/

    Not available

    https://www.hookle.net/

    Social Media Handles

    FAQs

    What are the key features of Buffer?

    Buffer offers features like social media analytics, auto-publishing, brand tracking, content management, customer engagement, multi-account management, multi-user collaboration, post scheduling, and social media monitoring.

    What are the key features of Hookle?

    Hookle provides features such as social media analytics, auto-publishing, brand tracking, content management, customer engagement, multi-account management, multi-user collaboration, post scheduling, and social media monitoring.

    What are the alternatives to Buffer?

    Some alternatives to Buffer include Zoho Social, Broadcast, SocialMgr, CloudSocial, and SocialBu.

    What are the alternatives to Hookle?

    Alternatives to Hookle include CloudSocial, SocialMgr, SocialHub, Hootsuite, and Broadcast.

    Which product is better for managing multiple social media accounts?

    Both Buffer and Hookle offer multi-account management, allowing you to manage multiple social media accounts from a single platform.

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