Brandfolder vs OpenAsset Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Brandfolder

Digital Asset Management Software

4.7 1,619 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

OpenAsset

Digital Asset Management Software

4.8 163 user ratings

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Overview

Description	Brandfolder is an easy to use and flexible turnkey Digital Asset Management (DAM) software for enterprise usability. It is an intuitive and single source of truth for consolidating all digital assets, which makes it easy for marketers to access, manage, and share assets in one place. Brands get greater agility to quickly create impactful customer experiences and boost their competitive edge. Its value proposition is fully managed cloud services and AI-powered solutions that enable users to deliver exceptional brand experiences. Marketers can store, track, and manipulate assets without any hassle to build a consistent brand image. Brand asset distribution is also simplified as an asset or a collection of assets that can be distributed by granting user-level permissions. Its robust privacy controls and utilization of machine learning technologies allow users to keep a track of how and where the assets are being used and who is using them. Read more	OpenAsset is the leading Digital Asset Management (DAM) tool for AEC and real estate professionals. Digital images and brand assets tell your firm's story and are used everyday by the people in your business. With OpenAsset, creating a firm-wide library of brand-approved marketing images, videos and PDFs is simple. OpenAsset is designed to meet the specific digital asset management needs of architecture, engineering, construction, real estate and design firms. Our clients are leaders in the industry, and we aim to keep them there through taking the everyday hassle out of finding images and putting them in one simple central system, saving you time and energy so you can focus more on telling people about your business. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 67% Popularity 88%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 94% Reviews 79% Momentum 69% Popularity 82%
SaaSworthy Awards	# 1 Most Worthy # 2 Fastest Growing	Not Available

Features

Total Features	10 Features	8 Features
Common Features for All	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 1,619 user ratings	4.8/5 163 user ratings
Rating Distribution	Excellent 70.7% Very Good 24.9% Average 3.8% Poor 0.2% Terrible 0.5%	Excellent 82.8% Very Good 16.6% Average 0.6% Poor 0% Terrible 0%
User Sentiments	Easy to Use Interface, Extensive Asset Organization, Efficient Asset Sharing, Robust Search Functionality Slow Loading Times, Limited Customization Options, Inaccurate Auto-Tagging, Confusing Navigation	Easy to Use Interface, Powerful Search Functionality, Seamless Adobe Integrations, Excellent Customer Support Clunky Interface for Certain Features, Slow Image Loading Times, Limited Functionality with Non-Adobe Software, Confusing Keyword Tagging System
Review Summary	Users praise Brandfolder's user-friendly interface, finding it intuitive and easy to navigate. It is lauded for its robust features, including asset management, customization options, and collaboration tools, which streamline marketing and branding efforts. Automation capabilities and integration options are also highly regarded, enabling efficient workflows and seamless data transfer. However, some users mention occasional glitches, limited customization options for certain elements, and a learning curve for advanced features. Overall, Brandfolder receives positive feedback for its user-friendliness, comprehensive features, and ability to enhance marketing campaigns and brand management.	Open Asset is praised for its ability to centralize and organize digital assets, making it easy for users to find and use images, project data, and employee information. The platform's seamless integration with design software like InDesign and PowerPoint is a major time-saver, and many users appreciate the drag-and-drop features. While customer service is consistently lauded as excellent, some users wish for more robust search functionality and the ability to customize the interface more extensively.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Premium Custom Enterprise Custom	OpenAsset Custom
	View Detailed Pricing	View Detailed Pricing

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