Applicata vs Hive Marketing Cloud Comparison

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Applicata

Customer Data Platform (CDP)

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75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hive Marketing Cloud

Customer Data Platform (CDP)

4.8 10 user ratings

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Overview

Description

Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, the software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Read more

Hive Marketing Cloud helps marketers in medium sized businesses to accelerate marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform surfacing all of their data for an improved, relevant customer experience that engages and converts. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Starts at $2250.00. Offers Custom plan.

SW Score & Breakdown

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

61%
Popularity

62%

75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

77%
Reviews

72%
Momentum

60%
Popularity

72%

Features

Total Features	5 Features	5 Features
Common Features for All	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Source Import customer data from several sales and marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Source Import customer data from several sales and marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	NA

Reviews & Ratings

User Rating	Not Available	4.8/5 10 user ratings
Rating Distribution	Not Available	Excellent 80% Very Good 20% Average 0% Poor 0% Terrible 0%
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AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $2250.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Startup Custom High Growth Custom Enterprise Custom	Small ( Self Services ) $2,250.00 $2,250.00 per month Medium ( Self Service ) $4,250.00 $4,250.00 per month Large ( Self Service ) $6,500.00 $6,500.00 per month Custom Custom Small ( Managed Service ) $3,250.00 $3,250.00 per month Medium ( Managed Service ) $5,250.00 $5,250.00 per month Large ( Managed Service ) $7,500.00 $7,500.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Acquia Marketing Cloud 4.2 150 ratings Able CDP Applicata Vs Able CDP Zylotech Applicata Vs Zylotech Captain Metrics Applicata Vs Captain Metrics LeadSpace 4.4 170 ratings Applicata Vs LeadSpace	Acquia Marketing Cloud 4.2 150 ratings Hive Marketing Cloud Vs Acquia Marketing Cloud Captain Metrics Hive Marketing Cloud Vs Captain Metrics CustomerLabs CDP 4.7 19 ratings Hive Marketing Cloud Vs CustomerLabs CDP Lexer 4.8 36 ratings Hive Marketing Cloud Vs Lexer Able CDP Hive Marketing Cloud Vs Able CDP
	View All Applicata Alternatives	View All Hive Marketing Cloud Alternatives