Amperity vs Hive Marketing Cloud Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Amperity

Customer Data Platform (CDP)

4.6 51 user ratings

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75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hive Marketing Cloud

Customer Data Platform (CDP)

4.8 10 user ratings

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Overview

Description

Amperity is a smart tool for optimizing campaigns and building long-term relationships with your customers. It gives predictive insights on customer’s buying patterns, product preferences, channels, and much more – all this makes it easy for marketing teams. Users can automate their campaigns, making things simple and easy. It helps brands and businesses understand their customers better by analyzing customer behavior. It provides users with a platform where they can gain access to several individual-level attributes to feed analytics such as modeling environments, data lakes, and business intelligence tools. It gives important business insights about customers by empowering users with reporting, data visualization, and fast SQL. Compliance teams can also use the platform to keep important assets safe and secure at every stage. Users can pull up customer information from every system, making it easy to collect and deliver relevant data for audits. The system comes with AI-powered models that are fine-tuned to the changing customer behavior to help brands stay on top of the game. Read more

Hive Marketing Cloud helps marketers in medium sized businesses to accelerate marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform surfacing all of their data for an improved, relevant customer experience that engages and converts. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Starts at $2250.00. Offers Custom plan.

SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

81%
Momentum

67%
Popularity

89%

75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

77%
Reviews

72%
Momentum

60%
Popularity

72%

Features

Total Features	13 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 10 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.6/5 51 user ratings	4.8/5 10 user ratings
Rating Distribution	Excellent 62.7% Very Good 33.3% Average 2% Poor 0% Terrible 2%	Excellent 80% Very Good 20% Average 0% Poor 0% Terrible 0%
User Sentiments	Accurate Customer Identity Resolution, Helpful and Responsive Customer Support Team, Easy-to-Use Interface, Robust Data Integration Limited Campaign Reporting, Slow Query Execution Times, Occasional Issues with Platform Stability, Complex Initial Configuration	Not Available
Review Summary	Amperity is praised for its powerful customer data platform that helps businesses gain a unified view of their customers, enabling better personalization and engagement. Users appreciate the platform's ability to stitch together customer data from various sources, resolve identity issues, and provide actionable insights. They highlight Amperity's user-friendly interface, robust analytics capabilities, and dedicated, responsive support team. However, some users point out limitations like the need for more automation, data hygiene features, and real-time capabilities. Despite these minor drawbacks, Amperity is generally recognized as a valuable tool for businesses seeking to enhance their customer data management and marketing efforts.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $2250.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Amperity Starter Service Custom Amperity Services PLUS Custom	Small ( Self Services ) $2,250.00 $2,250.00 per month Medium ( Self Service ) $4,250.00 $4,250.00 per month Large ( Self Service ) $6,500.00 $6,500.00 per month Custom Custom Small ( Managed Service ) $3,250.00 $3,250.00 per month Medium ( Managed Service ) $5,250.00 $5,250.00 per month Large ( Managed Service ) $7,500.00 $7,500.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Amperity Alternatives	View All Hive Marketing Cloud Alternatives