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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Amperity is a smart tool for optimizing campaigns and building long-term relationships with your customers. It gives predictive insights on customer’s buying patterns, product preferences, channels, and much more – all this makes it easy for marketing teams. Users can automate their campaigns, making things simple and easy. It helps brands and businesses understand their customers better by analyzing customer behavior. It provides users with a platform where they can gain access to several individual-level attributes to feed analytics such as modeling environments, data lakes, and business intelligence tools. It gives important business insights about customers by empowering users with reporting, data visualization, and fast SQL. Compliance teams can also use the platform to keep important assets safe and secure at every stage. Users can pull up customer information from every system, making it easy to collect and deliver relevant data for audits. The system comes with AI-powered models that are fine-tuned to the changing customer behavior to help brands stay on top of the game. Read more | Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
13 Features
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4 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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| User Sentiments |
Accurate Customer Identity Resolution, Helpful and Responsive Customer Support Team, Easy-to-Use Interface, Robust Data Integration Limited Campaign Reporting, Slow Query Execution Times, Occasional Issues with Platform Stability, Complex Initial Configuration |
Campaign Builder, Ease of Use, Personalization Capabilities, Extensive Integrations Technical Complexity for Setup and Configuration, Occasional Bugs and Errors, Inadequate Documentation, Analytics and Reporting Limitations |
| Review Summary |
Amperity is praised for its powerful customer data platform that helps businesses gain a unified view of their customers, enabling better personalization and engagement. Users appreciate the platform's ability to stitch together customer data from various sources, resolve identity issues, and provide actionable insights. They highlight Amperity's user-friendly interface, robust analytics capabilities, and dedicated, responsive support team. However, some users point out limitations like the need for more automation, data hygiene features, and real-time capabilities. Despite these minor drawbacks, Amperity is generally recognized as a valuable tool for businesses seeking to enhance their customer data management and marketing efforts. |
User reviews of Acquia Customer Data Platform highlight its strengths in personalization and data analytics, with users praising its ability to create targeted campaigns and present data effectively. However, some users expressed concerns about its pricing, particularly for mid-market clients. Acquia's CDP also faces challenges with cross-channel integration, and a steep learning curve for more complex features. Overall, reviews suggest a powerful tool with great potential but requiring careful consideration of implementation and support needs. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Amperity Starter Service Custom Amperity Services PLUS Custom |
Acquia Marketing Cloud Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 3 More
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Not Available |
| Videos |
+ 1 More
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| Company Details | Located in: Seattle, Washington Founded in: 2017 | Located in: Boston, Massachusetts Founded in: 2007 |
| Contact Details |
+1-206-432-8302 |
888-922-7842 |
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