Alterian Real-Time CX Platform vs NextUser Comparison

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Alterian Real-Time CX Platform

Marketing Automation Software

3.8 9 user ratings

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

NextUser

Marketing Automation Software

5 1 user ratings

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Overview

Description

Alterian Real-Time CX Platform can be relied upon to predict orchestrate and track down customer-specific interactions throughout. The platform can be relied upon to speed up decision making and integrate customer experiences across different user channels. Based on the latest AI technology, Alterian Real-Time CX Platform ensures rapid time to value, connecting activities initiated by brands and their end users alike. A clear out of the box journey analytic dashboard present within can be relied upon to monitor behavioural changes across different channels, track down initiative wise benefits and test specific outcomes as well. Also, business-specific journeys can be automated within the Alterian Real-Time CX Platform’s separate dashboard comprising AI-Driven decision-making metrics and automated testing criteria. Because offline and online integrations are both available it gets quite an easy task with this particular software to enable rapid digital transformation and integrate customer-specific journeys across different channels. Lastly, an highly resilient and distributed architecture of the Alterian Real-Time CX Platform is of the utmost benefit. Read more

NextUser is an omnichannel marketing platform that empowers marketers with data intelligence and personalization functionalities, enabling them to drive enhanced engagement and conversion rates. It enables users to unify, activate and analyze all customer data from their marketing system within a single platform. NextUser is capable of producing unique and adaptive content, based upon customers’ behavior and needs. It does so with the help of recommendation algorithms that matches marketers’ business goals. In addition, to get the work done quickly, NextUser divides the customer base into different segments based upon their behaviors. The platform tracks both anonymous and identified users by connecting through the brands’’ proprietary sources such as CRM, ESP, website, and more. By collecting customers’ data, it personalizes brands’ website content on a 1:1 level, enabling them to deliver the right kind of messages via multiple channels. For this, it relies on predictive analytics that helps marketers to predict the next trend and determine the customers who are more likely to make a purchase. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

84%
Reviews

70%
Momentum

60%
Popularity

70%

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

91%
Reviews

65%
Momentum

60%
Popularity

71%

Features

Total Features	6 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	3.8/5 9 user ratings	5/5 1 user ratings
Rating Distribution	Excellent 33.3% Very Good 33.3% Average 22.2% Poor 0% Terrible 11.1%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
	Read All User Reviews	Read All User Reviews

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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Alterian Real-Time CX Platform Custom	NextUser Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Alterian Real-Time CX Platform Alternatives	View All NextUser Alternatives