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| Description | Adverity is an advanced marketing analytics platform that is designed for the transformation of your data into engaging dashboards and intuitive insights. It eliminates the need for manual reporting and saves a lot of time by automating your data integration from all types of tech platforms. With Adverity, you can connect all of your data using a large library of data connectors and get rid of data error and spreadsheets permanently. You can transform, optimize and enhance your data and distribute it across various destinations using Adverity’s smart tools and features. It increases flexibility and assists you in maximizing the value of your harmonized datasets by leveraging your data. It provides better visualization with flexible and engaging dashboards. Users can monitor their multi-channel performance, speed up their marketing reports and democratize their data using Adverity. Users can additionally optimize their future plans and campaigns with Adverity’s predictive insights feature. The software comes completely equipped with international data protection standards and certifications for security management of user’s information. Read more | Improvado is an advanced data centralisation tool that helps businesses accumulate all of their marketing and sales data in a single place. Organisations can depend on the same to pull marketing and sales data at various levels, like geo level, campaign level, keyword level, ad level, etc. Moreover, Improvado enables users to collect all the ROI data within a single dashboard with a cross-device identity resolution mechanism, facilitating quick analysis and better decision making. Marketing Common Data Model (MCDM) included within Improvdo works as a data normalisation layer and helps to simplify marketing analytics in a hassle-free manner. Thus saving users time that they put in renaming and matching different metrics and dimensions across multiple marketing platforms. Moreover, the tool also comes with a powerful API to connect other platforms and streamline routine maintenance on the go. Seamless integrations with external platforms like Facebook Ads, Bing ads, Google Analytics, AdRoll, Search Ads 360 are of great help. Read more |
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Extensive Data Integrations, Excellent Customer Support, Automated Reporting Capabilities, Time-Saving Automation Steep Learning Curve, Occasional Data Discrepancies, Limited Data Visualization Options, Slow Data Pipeline |
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User reviews of Adverty highlight its strengths in data connectivity and automation, offering a user-friendly platform with a wide range of pre-built connectors and robust support. Many users praise the platform's ease of use, especially for non-technical users, and appreciate the dedicated onboarding process. However, some users find the tool lacking in advanced reporting and visualization capabilities, and certain aspects of data transformation require coding expertise. Furthermore, users mention challenges with the system's scalability for large datasets and the need for improved documentation. Overall, Adverty emerges as a promising ETL tool, particularly for organizations seeking streamlined data integration and a strong customer support network. |
User reviews of Improvado highlight its strengths in automating marketing data aggregation and reporting, particularly for Amazon data. Users praise its ease of use, intuitive interface, and robust API connections. The platform is appreciated for its ability to consolidate data from multiple sources into a single view, saving time and effort. However, some users mention a steep learning curve and a reliance on Improvado developers for complex data integration tasks. Improvado's customer support is generally lauded for its responsiveness and willingness to help, but some users wish for quicker response times and suggest improvements to data preparation tools. |
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| Company Details | Located in: Vienna, Austria Founded in: 2015 | Located in: San Francisco, California |
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