Actito vs NextUser Comparison

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Actito

Marketing Automation Software

4.5 158 user ratings

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

NextUser

Marketing Automation Software

5 1 user ratings

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Overview

Description

Actito is an Agile Marketing Automation software. Made for marketers, by marketers. Its web-based interface makes it very easy to use and deploy, even for non-specialists. Thanks to a short set-up time and modular templates you can start engaging with your customers and prospects in a matter of days. Read more

NextUser is an omnichannel marketing platform that empowers marketers with data intelligence and personalization functionalities, enabling them to drive enhanced engagement and conversion rates. It enables users to unify, activate and analyze all customer data from their marketing system within a single platform. NextUser is capable of producing unique and adaptive content, based upon customers’ behavior and needs. It does so with the help of recommendation algorithms that matches marketers’ business goals. In addition, to get the work done quickly, NextUser divides the customer base into different segments based upon their behaviors. The platform tracks both anonymous and identified users by connecting through the brands’’ proprietary sources such as CRM, ESP, website, and more. By collecting customers’ data, it personalizes brands’ website content on a 1:1 level, enabling them to deliver the right kind of messages via multiple channels. For this, it relies on predictive analytics that helps marketers to predict the next trend and determine the customers who are more likely to make a purchase. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

88%
Reviews

79%
Momentum

60%
Popularity

68%

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

91%
Reviews

65%
Momentum

60%
Popularity

71%

Features

Total Features	7 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 158 user ratings	5/5 1 user ratings
Rating Distribution	Excellent 48.1% Very Good 48.7% Average 3.2% Poor 0% Terrible 0%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
User Sentiments	Robust Marketing Automation, Easy Data Segmentation, User-Friendly Interface, Extensive Integrations Limited Email Template Customisation, Occasional Bugs, Complex Data Model Setup, Slow Customer Support	Not Available
Review Summary	User reviews of Actito consistently highlight its ease of use, robust features, and effective marketing automation capabilities, particularly for segmenting and targeting customers. Users praise its ability to streamline email campaigns, personalize communications, and provide valuable customer insights. While some users express a desire for more flexibility in email template customization and faster response times, overall sentiment is positive, with users appreciating Actito's user-friendly interface, helpful support team, and focus on customer engagement.	Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Actito Custom	NextUser Custom
	View Detailed Pricing	View Detailed Pricing

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