ActionIQ vs FirstHive Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActionIQ

Customer Data Platform (CDP)

4.3 45 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FirstHive

Customer Data Platform (CDP)

4.6 25 user ratings

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Overview

Description

ActionIQ enables users to align their process, people, and technology which allows them to deliver exceptional customer experience across every touchpoint. The tool is designed with a data-driven technology that changes the way companies think about the digital transformation, customer journey, customer engagement, and the value of customer data as a core corporate asset. Using the in-built ActionIQ Customer Data Platform (CDP), large organizations can solve chronic customer data fragmentation and thus gain customer intelligence which is needed to co-ordinate experiences across all their brand touchpoints. They help users build an omnichannel smart hub stack that unifies data and empowers teams with the real-time insights they require. The platform lets users gain a deep understanding of their customers which enables them to deliver trust-building and profitable customer experiences at scale. Using ActionIQ, users can drive incremental revenue, hard cost-savings, and achieve new business models while attracting, retaining, and converting more customers. Read more

FirstHive is a robust Customer Data Management Platform used by consumer marketers and brands to control their online and offline first-party customer data. It provides highly personalised marketing campaign generation facilities to increase sales and conversions in real-time. The platform is full-stacked with a wide variety of essential tools, benefiting marketers, IT leaders and data analysts alike. Firstly, marketers can use FirstHive’s intuitive capabilities to offer predictive recommendations, besides streamlining clear communication with customers. Secondly, they can also depend on the same to manage cross-channel campaigns and indulge in customer engagement journeys in real-time. For IT leaders, FirstHive comes as a CCPA and GDPR-compliant platform, ensuring data privacy and portability in real-time. Furthermore, FirstHive can also be used to streamline out of the box integrations to work with all major CRMs, ERPs and Social Channels. Also, FirstHive plays well with BI tools, offering accurate data visualisation facilities in real-time. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Starts at $2500.00. Offers Custom plan.

SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

82%
Reviews

76%
Momentum

67%
Popularity

87%

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

80%
Momentum

62%
Popularity

74%

Features

Total Features	7 Features	8 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 4 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.3/5 45 user ratings	4.6/5 25 user ratings
Rating Distribution	Excellent 46.7% Very Good 42.2% Average 8.9% Poor 0% Terrible 2.2%	Excellent 56% Very Good 44% Average 0% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $2500.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	ActionIQ Custom	Growth $2,500.00 $2,500.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

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