Act-On vs Motiva AI Comparison

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Act-On

Marketing Automation Software

4.3 4,957 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Motiva AI

Marketing Automation Software

4 1 user ratings

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Overview

Description	Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. Read more	Motiva AI is an artificial intelligence-based email marketing management platform, which is capable of adapting itself to the email marketing strategy of a particular brand. Therefore, not only does it deliver enhanced engagement at any scale, but also improves the audience engagement rates significantly. Motiva AI can define an audience to execute the most suitable campaigns for brands without using generic messaging. Furthermore, it listens to the customers to find out what impacts them most. Also, to provide the best result, the platform can organically adapt the campaign strategy according to the changing customer behaviour patterns. Motiva AI saves time by automating low-value tasks and choosing the most suitable message for specific customers at the same time. It can be used to build campaigns that are adaptable and intuitive. With its inbuilt capacity for audience discovery, Motiva AI detects potential audiences and boosts up business growth. The platform acts as a key component of a larger personalisation strategy while generating pleasant and automated reports for the team to produce better content. Finally, businesses can integrate the particular with an existing marketing automation stack of their choice, enhancing the organisation’s ROI in real-time. Read more
Pricing Options	Free Trial Not Available Starts at $900.0. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 65% Popularity 80%	77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 80% Reviews 64% Momentum 63% Popularity 73%
SaaSworthy Awards	# 14 Most Popular # 13 Highly Rated	Not Available

Features

Total Features	10 Features	5 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.3/5 4,957 user ratings	4/5 1 user ratings
Rating Distribution	Excellent 48% Very Good 38.3% Average 10.3% Poor 2.6% Terrible 0.8%	Excellent 0% Very Good 100% Average 0% Poor 0% Terrible 0%
User Sentiments	Easy to Use Interface, Extensive Email Marketing Features, Excellent Customer Support, Seamless Salesforce Integration Limited Landing Page Design Capabilities, Slow Loading Times, Outdated User Interface, Limited Social Media Features	Not Available
Review Summary	The majority of reviewers find the software easy to use and navigate, praising its user-friendly interface and intuitive design. Many appreciate the wide range of features available, noting its comprehensiveness and flexibility. The ability to automate marketing tasks and campaigns is a key selling point, as it saves time and improves efficiency. Additionally, the customer support team receives consistent praise for their responsiveness and helpfulness. However, some reviewers express concerns about the cost, reporting that it can be expensive compared to similar products. Others mention occasional technical glitches and limited customization options.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Starts at $900.0. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Professional $900.00 $900.00 per month Enterprise Custom	Motiva AI Custom
	View Detailed Pricing	View Detailed Pricing

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