Acquia Marketing Cloud vs ZEPIC Comparison

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud

Customer Data Platform (CDP)

4.2 150 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ZEPIC

Customer Data Platform (CDP)

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Overview

Description

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more

ZEPIC’s AI-powered customer engagement platform revolutionizes how businesses connect with their audience. It combines data unification, omni-channel outreach, and advanced automation to empower marketers with smarter, faster tools. Its built-in CDP integrates data from over 50 tools, creating a complete 360-degree view of each customer. Zenie, ZEPIC’s AI engine, transforms fragmented data into actionable insights to uncover hidden segments, predict customer needs, and deliver personalized customer journeys. Marketers can design and launch multi-channel campaigns across email, WhatsApp, and more, crafting tailored messages that resonate. Its intuitive team inbox consolidates customer interactions, enabling seamless real-time conversations and a focus on high-intent leads, improving conversions. With robust analytics and reporting, ZEPIC’s dashboards and flow reports offer live performance tracking, allowing marketers to optimize campaigns dynamically. Whether it’s managing workflows or scaling personalized engagement, ZEPIC simplifies the complex, giving teams the freedom to focus on creativity and growth. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Available
Starts at $99.0. Offers Free-forever plan.

SW Score & Breakdown

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%
Reviews

83%
Momentum

60%
Popularity

65%

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

69%
Popularity

70%

Features

Total Features	4 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 1 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.2/5 150 user ratings	Not Available
Rating Distribution	Excellent 38% Very Good 48% Average 10% Poor 2% Terrible 2%	Not Available
User Sentiments	Campaign Builder, Ease of Use, Personalization Capabilities, Extensive Integrations Technical Complexity for Setup and Configuration, Occasional Bugs and Errors, Inadequate Documentation, Analytics and Reporting Limitations	Not Available
Review Summary	User reviews of Acquia Customer Data Platform highlight its strengths in personalization and data analytics, with users praising its ability to create targeted campaigns and present data effectively. However, some users expressed concerns about its pricing, particularly for mid-market clients. Acquia's CDP also faces challenges with cross-channel integration, and a steep learning curve for more complex features. Overall, reviews suggest a powerful tool with great potential but requiring careful consideration of implementation and support needs.	Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $99.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Acquia Marketing Cloud Custom	Starter Free Growth $99.00 $119.00 per month Pro $152.00 $183.00 per month
	View Detailed Pricing	View Detailed Pricing

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