Abacus ADvance vs Nessie Comparison

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Abacus ADvance

Customer Data Platform (CDP)

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Nessie

Customer Data Platform (CDP)

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Overview

Description

Abacus is a Software as a Service (SaaS) provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. We help brands and communities improve revenue and engagement with personalized digital experiences and offers. We are well established in the B2B publishing sector with over 20 years of experience enabling digital transformation. These specialist platforms and services manage digital content, websites, paywalls, and subscription bureaux for major publishers and also provide sophisticated Single Customer View and membership engagement functionality for major professional institutions and brands. Read more

Nessie is a fast-growing marketing technology SaaS company offering a solution for marketers, fueled by machine learning. It enable companies to make the most out of the data they have at their fingertips and help them build extensive customer profiles for effective hyper-personalised campaigns. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Available
Offers Custom plan.

SW Score & Breakdown

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

60%
Momentum

64%
Popularity

70%

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

83%
Reviews

60%
Momentum

65%
Popularity

68%

Features

Total Features	7 Features	6 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 4 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 3 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	NA	Available

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Abacus ADvance Custom	Basic Others Standard Others Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

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