AB Tasty vs Wigzo Comparison

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AB Tasty

AB Testing Software

4.4 826 user ratings

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Wigzo

AB Testing Software

3.3 12 user ratings

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Overview

Description	A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. Read more	Wigzo is an AI-powered marketing automation platform, specially designed for e-commerce business owners to boost their brand on a large scale. It supports users in omnichannel marketing, enabling them to enhance customer experience through constant interaction across multiple devices, touchpoints, and channels. Thus resulting in more incredible conversion and retention ratios. Users also get access to almost 100s of accurate insights and intelligence reports about their product sales, performance, inventory, customers, etc, which facilitates great business. With Wigzo, they can measure a variety of metrics, including gross margin, customer lifetime value, net profit, and more in a seamless way. Additionally, an omnichannel personalization module featured by the platform, helps users improve their customer interaction levels, besides providing them with a predictive consumer categorization solution that can be used to create segment-wise exclusive marketing strategies. Product recommendation, Email & SMS marketing, Push notification & personalized emails, etc., are some of the relevant highlights. Wigzo is a revolutionary ads platform connecting Google ads and Facebook ads to develop AI-generated ads, enhancing sales. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Offers Custom plan.
SW Score & Breakdown	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 68% Popularity 93%	82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 78% Reviews 73% Momentum 67% Popularity 85%
SaaSworthy Awards	# 3 Most Worthy # 2 Fastest Growing	Not Available

Features

Total Features	10 Features	4 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 7 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 1 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 826 user ratings	3.3/5 12 user ratings
Rating Distribution	Excellent 50.6% Very Good 42.6% Average 6.8% Poor 0% Terrible 0%	Excellent 33.3% Very Good 25% Average 8.3% Poor 0% Terrible 33.3%
User Sentiments	User-Friendly Interface, Extensive Widgets Library, Excellent Customer Support, Powerful Testing Capabilities Occasional Bugs, Complex Implementation for Specific Architectures, Slow Interface Response, Limited Reporting Features	Not Available
Review Summary	Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	AB Tasty Custom	Wigzo Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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