Adobe Marketo Engage

About Adobe Marketo Engage

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

92%
Momentum

63%
Popularity

93%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Online

Adobe Marketo Engage Awards

# 2 Most Worthy Software Marketing Automation Software
Q2 2023

# 2 Fastest Growing Software Marketing Automation Software
Q2 2023

# 2 Most Popular Software Marketing Automation Software
Q2 2023

# 4 Most Popular Marketing Automation Software
Q1 2022

# 2 Most Worthy Software Marketing Automation Software
Q2 2021

# 12 Fastest Growing Software Marketing Automation Software
Q2 2021

# 2 Most Popular Software Marketing Automation Software
Q2 2021

# 3 Highly Rated Marketing Automation Software
Q2 2021

# 3 Most Worthy Marketing Automation Software
Q4 2019

# 4 Fastest Growing Marketing Automation Software
Q4 2019

# 1 Most Popular Marketing Automation Software
Q4 2019

# 2 Most Searched Marketing Automation Software
Q4 2019

Adobe Marketo Engage Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Adobe Marketo Engage Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Growth Custom

Core marketing email, segmentation, automation and measurement.

Features

Users: 10
API calls / day: 20k Calls / Day
Lead & Account Database
Native CRM Integration (SFDC, MSD & Veeva)
Audience Segmentation & Targeting
Advanced Dynamic Content
Advanced Personalization
Custom User Roles & Permissions
Campaign & Journey Automation
Intelligent Cross-channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms
Search Engine Optimization
Paid Media Targeting
Campaign Reporting & Insights
Secure Domains
Custom Data Objects & Fields (Available)
Event & Webinar Marketing (Available)
Marketing Calendar (Available)
Attribution & ROI Dashboards (Available)
Predictive Content (Available)
Dynamic Chat (Available)
Target Account Management (Available)
Predictive Audiences (Available)
Advanced Journey Analytics (Available)
Sandbox (Available)
Workspaces & Partitions (Available)
Marketo Measure (Available)

Select Custom

Essential marketing automation and measurement.

Features

Users: 25
API Calls (Daily): 50k Calls / Day
Includes features of Growth plan, plus
Custom Data Objects & Fields: 10 Objects - 2M Records
Event & Webinar Marketing
Marketing Calendar
Attribution & ROI Dashboards
Predictive Content: 50 Assets
Dynamic Chat
Target Account Management (Available)
Predictive Audiences (Available)
Advanced Journey Analytics (Available)
Sandbox (Available)
Workspaces & Partitions (Available)
Marketo Measure (Available)

Prime Custom

Lead- and account-based marketing with journey analytics and AI personalization.

Features

Includes features of Select plan, plus
Target Account Management
Predictive Audiences
Advanced Journey Analytics
Sandbox
Workspaces & Partitions
Marketo Measure (Available)

Ultimate Custom

The most powerful marketing automation with premium attribution.

Features

Includes features of Prime plan, plus
Marketo Measure (Discounted)

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Marketo Engage Pricing

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Adobe Marketo Engage Reviews

User Rating

4.2/5 (Based on 3,618 Ratings)

Rating Distribution

Excellent
43.5%
Very Good
42.6%
Average
9.4%
Poor
2.8%
Terrible
1.7%

User Sentiments

Marketing Automation, Lead Management, Extensive Integrations, Ease of Use

Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors

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Review Summary

Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.

Pros

Advanced email marketing automation capabilities for personalized campaigns.
Comprehensive lead management and scoring system for effective lead qualification.
Robust analytics and reporting for datadriven marketing decisions.

Cons

Complex and extensive implementation process that may require significant time and resources.
Limited integration options with certain business systems, leading to potential compatibility issues.

AI-Generated from the text of User Reviews

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