Act-On

About Act-On

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

Screenshots & Videos

Pricing

Free Trial Not Available
Starts at $900.00. Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

92%
Momentum

67%
Popularity

86%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Online

Act-On Awards

# 14 Most Popular Software Marketing Automation Software
Q2 2023

# 13 Highly Rated Marketing Automation Software
Q1 2022

# 10 Most Popular Marketing Automation Software
Q1 2022

# 7 Most Popular Software Marketing Automation Software
Q2 2021

# 5 Highly Rated Marketing Automation Software
Q2 2021

# 6 Most Popular Marketing Automation Software
Q4 2019

# 6 Most Searched Marketing Automation Software
Q4 2019

Act-On Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Act-On Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Professional $900.00 $900.00 per month

For 2,500 Active Contacts

A platform for the energetic marketer

Features

Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration : Add-on
Data Studio for advanced reporting and BI integration : Add-on
Account-Based Marketing : Add-on
Automated SMS markeitng : Add-on
Transactional email : Add-on
Support: Standard support package with email-based support.

Based upon the Number of Active Contacts, the pricing plan varies.

Enterprise Custom

For 2,500 Active Contacts

When scale, scope, reach is essential

Features

Includes features of Professional plan, plus
CRM Integration
Data Studio for advanced reporting and BI integration
Account-Based Marketing
Automated SMS markeitng : Add-on
Transactional email : Add-on
Support: Standard support package with email-based support.

Based upon the Number of Active Contacts, the pricing plan varies.

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 18/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Act-On Pricing

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Act-On Reviews

User Rating

4.3/5 (Based on 4,957 Ratings)

Rating Distribution

Excellent
48%
Very Good
38.3%
Average
10.3%
Poor
2.6%
Terrible
0.8%

User Sentiments

Easy to Use Interface, Extensive Email Marketing Features, Excellent Customer Support, Seamless Salesforce Integration

Limited Landing Page Design Capabilities, Slow Loading Times, Outdated User Interface, Limited Social Media Features

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Review Summary

The majority of reviewers find the software easy to use and navigate, praising its user-friendly interface and intuitive design. Many appreciate the wide range of features available, noting its comprehensiveness and flexibility. The ability to automate marketing tasks and campaigns is a key selling point, as it saves time and improves efficiency. Additionally, the customer support team receives consistent praise for their responsiveness and helpfulness. However, some reviewers express concerns about the cost, reporting that it can be expensive compared to similar products. Others mention occasional technical glitches and limited customization options.

Pros

Easy to use, intuitive interface that easily automates marketing tasks.
Robust analytics and reporting capabilities for datadriven decisionmaking.
Powerful segmentation and targeting options for personalized marketing campaigns.
Seamless integration with popular business applications and platforms.